# Revitalized Iconic Slogans The Iconic Hefty Chant Returns in a New Hefty Ultra Strong Ad Campaign By Hayley McGlone | Published 2016-07-18 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/hefty-chant References: [adweek](http://www.adweek.com/news/advertising-branding/john-cenas-pecs-do-some-crazy-things-these-new-hefty-ads-172528) & [hefty](http://www.hefty.com/) Hefty's new ad campaign features John Cena and marks the return of the iconic Hefty chant to Hefty ads. As John Cena picks up the box of [Hefty Ultra Strong trash bags](https://www.trendhunter.com/trends/ultra-strong-trash-bags) the "Hefty! Hefty! Hefty!," chant echoes in the grocery store. The ad also features a modernized twist on the brand's 1980s marketing campaign of the Hefty/Wimpy rivalry. After John Cena picks up his box of Hefty trash bags and hears the Hefty chant, actor Rob Schneider chooses the non-Hefty 'Wimpy' brand product and is subjected to the "Wimpy, Wimpy, Wimpy" chant in return. Hefty is using iconic ad campaign aspects to target a new generation of consumers. Featuring an icon like John Cena will help Hefty ads stand out as humorous and creative with the Millennial generation of consumers. ## Trend Insights (Trend Hunter) - Score: 0.4/10 - Popularity: 1% | Activity: 3% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Revitalized Iconic Slogans:** Opportunity for brands to bring back and modernize their iconic slogans for a new generation of consumers. - **Celebrity-driven Advertising:** The use of well-known personalities like John Cena in advertising campaigns can create a memorable and engaging experience for consumers, opening doors for collaboration opportunities with celebrities. - **Nostalgic Marketing:** Capitalizing on nostalgia by refreshing and reusing past marketing campaigns can resonate with consumers and create emotional connections, potentially leading to increased brand loyalty. ### Who This Affects Most - **Advertising:** Innovative advertising techniques that leverage iconic slogans and celebrity endorsements can help brands break through the clutter and connect with target audiences in new and exciting ways. - **Consumer Goods:** Consumer goods companies can revitalize their brands by tapping into nostalgia and incorporating iconic slogans, ultimately attracting new customers and re-engaging existing ones. - **Entertainment:** The entertainment industry can explore collaborations with brands to incorporate their iconic slogans and create engaging advertising campaigns that resonate with both their fan base and new audiences. ## Related on Trend Hunter - [Melon-Scented Trash Bags](https://www.trendhunter.com/trends/hefty-ultra-strong-with-fabuloso-watermelon-scent.md) - [Iconic Commercial Reboots](https://www.trendhunter.com/trends/oscar-mayer-brings-back.md) - [Reinvigorated Coffee Anthems](https://www.trendhunter.com/trends/folgers-coffee-campaign.md) - [United Mascot Commercials](https://www.trendhunter.com/trends/instacart-super-bowl.md) - [Epic Rapper-Backed Soda Campaigns](https://www.trendhunter.com/trends/make-your-gameday-epic.md) - [90s-Era Snack Product Campaigns](https://www.trendhunter.com/trends/pringles-one-you-pop-campaign.md) - [Meditative Trash Campaigns](https://www.trendhunter.com/trends/trash-time-out.md) - [Trash-Centric Musical Campaigns](https://www.trendhunter.com/trends/glad-x-sesame-street.md) - [Athlete-Endorsed Cleaning Product Lines](https://www.trendhunter.com/trends/whole-darn-arm.md)