# Equality Movement Branding The HeForShe Logo Represents the Organization's Values By Vasiliki Marapas | Published 2014-10-31 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/heforshe-logo References: [behance.net](https://www.behance.net/gallery/19979177/HeForShe) & [dia](http://dia.tv/) HeForShe is a gender equality movement that operates on the principal that equality is not only a women's issue, but a human issue. Taking that concept and moving forward, design studio DIA created a HeForShe logo that features the intersection of male and female symbols joining in solidarity. The coupling is meant to signify men and [women working together](https://www.trendhunter.com/trends/computer-science-is-everything); more specifically, the unified logo is meant to become a symbol of its own, representing humanity and gender equality. Using bold typography, strong colors and thoughtful design that combines both masculine and feminine aesthetics, DIA created a [branding concept](https://www.trendhunter.com/trends/good-enough-logos) that speaks to the movement's ultimate objective. The project was headed by creative director Mitchell Paon, project manager Meg Donohoe and featured website development by Briteweb. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 49% | Activity: 67% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism) ## Key Themes ### What Makes This Trend Stand Out - **Gender Equality Branding:** Creating gender-neutral branding to represent equality movements and values. - **Humanity Symbolism:** Using iconic symbolism to represent humanity and social justice causes. - **Collaborative Design:** Producing designs that represent inclusivity and collaboration between genders. ### Sectors Adopting This - **Branding:** Branding agencies and designers can help equality organizations create thoughtful, gender-neutral branding. - **Non-profit Organizations:** Non-profits and activism groups can use symbolic design to communicate their message of social justice and equality. - **Web Development:** Web developers can contribute to the branding of equality movements by incorporating thoughtful designs into website development. ## Related on Trend Hunter - [Empowerment-Focused Holiday Campaigns](https://www.trendhunter.com/trends/olivela.md) - [Empowering Jewelry Designs](https://www.trendhunter.com/trends/empowering-jewelry.md) - [Modernized Corporate Identities](https://www.trendhunter.com/trends/corporate-identity.md) - [Uplifting Team-Backed Collections](https://www.trendhunter.com/trends/miami-heat.md) - [Activism-Promoting Sweatshirt Collabs](https://www.trendhunter.com/trends/willy-chavarria-2.md) - [Female Empowering Phone Cases](https://www.trendhunter.com/trends/her-impact-matters.md) - [Inclusive Tampon Branding](https://www.trendhunter.com/trends/tampon-for-men.md) - [Refreshed Pantyhose Brands](https://www.trendhunter.com/trends/leggs.md) - [Supply Chain Inclusivity Campaigns](https://www.trendhunter.com/trends/she-is-pepsico.md)