# Heel-Wearing Man Shoots Giampaolo Sgura Shoots a Crew of Men in Purses and Pumps By Andrew Loh | Published 2011-11-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/heel-wearing-men-shoots References: [homotography.blogspot](http://homotography.blogspot.com/2011/11/cendrillon-by-giampaolo-sgura.html) & [giampaolosgura](http://www.giampaolosgura.com/) Androgynous fashion and cross-dressing trends are not new in the fashion industry; however, they are furthered through this Giampaolo Sgura spread. The proliferation of gender-bending creations has been observed in the past few years, from manscara and guyliner to yes, even [heels for men](https://www.trendhunter.com/trends/lv-buttersoft-sneaker). The Cendrillon editorial spread shot by Italian fashion photographer Giampaolo Sgura for Antidote magazine features a sextet of male models, consisting of Malthe Lund Madsen, Alexandre Cunha, Diego Fragoso, Adrian Cardoso, Sebastian Sauvé and Gil Soares, fitting their hairy legs into high-heeled footwear of platform pumps, embroidered heels and glittery stilettos. Styled by Miguel Arnau, the shirtless sextet, each styled in a pair of denim jeans, is also spotted in makeup, carrying handbags and purses as they pose for Sgura’s camera. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 81% | Activity: 97% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Androgynous Fashion:** Opportunity for fashion brands to create gender-neutral clothing and accessories that cater to a more diverse and inclusive customer base. - **Gender-bending Creations:** Potential for beauty companies to develop makeup and skincare products that appeal to individuals who identify with different gender expressions. - **Heels for Men:** Disruptive innovation opportunity for footwear brands to design stylish and comfortable high-heeled shoes specifically for men. ### Industries Being Reshaped - **Fashion Industry:** Opportunity for fashion designers and retailers to embrace and promote androgynous fashion and gender-fluid styles. - **Beauty Industry:** Potential for beauty brands to create inclusive and gender-neutral beauty products that cater to a diverse consumer base. - **Footwear Industry:** Disruptive innovation opportunity for footwear companies to tap into the market of high-heeled shoes designed specifically for men. ## Related on Trend Hunter - [Sophisticated Menswear Runway Shows](https://www.trendhunter.com/trends/gucci-men.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Modern Shoe Collections](https://www.trendhunter.com/trends/sergio-rossi.md) - [Archetypal Fashion Debuts](https://www.trendhunter.com/trends/la-famiglia-collection.md) - [Collaborative Footwear Capsules](https://www.trendhunter.com/trends/maison-margiela-x-christian-louboutin.md) - [Luxury Men's Footwear Collections](https://www.trendhunter.com/trends/luxury-mens-footwear.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Dynamic Ultra-High Sneakers](https://www.trendhunter.com/trends/platform-sneaker-1.md) - [Comfort-Focused Footwear Ads](https://www.trendhunter.com/trends/aldo-spring-2024-campaign.md)