# Paper Swatch Faces Hector Sos Creates Curly Paper Face Photography By Rachel | Published 2009-08-31 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/hector-sos References: [notcot.org](http://www.notcot.org/post/24496/) & [worldfamousdesignjunkies](http://worldfamousdesignjunkies.com/outer-space/paper-face/) Graphic Designer Hector Sos was asked to create a campaign for the Torres Paper Swatch Book Company. Using color swatches from a book, Hector created a line of crazy [paper face photography](https://www.trendhunter.com/trends/talk-talk). The paper face art replaces the faces of the models with twisty [pom-pom looking designs](https://www.trendhunter.com/trends/curly-cube). While it’s slightly creepy, having pom-pom for faces, it’s more just a really cool idea for an otherwise mundane campaign. Hard to make color swatches fun, but Hector Sos succeeded. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 84% | Activity: 69% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### Key Themes Behind This Trend - **Paper Face Art:** Creating photographic art using paper face replacements provides an innovative way to feature products or promote a brand. - **Color Swatch Campaigns:** Incorporating unexpected elements into campaigns using standard brand tools like color swatches can differentiate advertisements and capture attention. - **3D Visualizations:** Transforming 2D color swatch books into 3D visualizations with innovative designs can create unique opportunities for showing off color schemes and inspiring creativity. ### Where This Applies - **Graphic Design:** Integrating creative design elements like paper face art into product campaigns presents opportunities for graphic designers to showcase their abilities. - **Advertising:** Utilizing more experimental and distinctive ad elements captures attention and breaks through the clutter of traditional advertising. - **Retail:** Implementing bold and eye-catching color schemes can engage customers and differentiate products in a crowded retail market. ## Related on Trend Hunter - [Stunning Origami Portraits](https://www.trendhunter.com/trends/origami-portaits.md) - [Sculptural Paper Designs](https://www.trendhunter.com/trends/fragmenti.md) - [Surrealist Beauty Lines](https://www.trendhunter.com/trends/toiletpaper-magazine.md) - [Folded Paper Figures](https://www.trendhunter.com/trends/clara-von-zweibergk.md) - [Handmade Dating App Ads](https://www.trendhunter.com/trends/get-paired-with-paird.md) - [Origami-Inspired Porcelain Art](https://www.trendhunter.com/trends/saori-matsushita.md) - [Paper-Made Mosaic Artwork](https://www.trendhunter.com/trends/real-life-architecture-exhibition.md) - [Sculptural Mixed-Media Designs](https://www.trendhunter.com/trends/folded-echoes.md) - [Meticulous Paper-Stacked Chairs](https://www.trendhunter.com/trends/paragraphic-in-four-stacks.md)