# Whimsical Balloon Art The Hector Serrano 'Air Heads' Series Offers an Adorable Way to Have Fun By Leslie Chen | Published 2011-08-20 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/hector-serrano-air-heads References: [notcot.org](http://www.notcot.org/post/42483/) & [dezeen](http://www.dezeen.com/2011/08/18/air-heads-by-hector-serrano/) Kids love balloons for their ability to fly, but anyone can appreciate the Hector Serrano 'Air Heads' series for its pure artistry. The London designer created these fun designs by adding paper adornments to regular balloons. With the ability to stick on each of the features, the Hector Serrano Air Heads are a fun way to spend the afternoon. The balloons are also a nice touch to add to a [children's party](https://www.trendhunter.com/trends/giant-inflatables). From pigs to tigers, these whimsical [balloon designs](https://www.trendhunter.com/trends/animal-balloon) don't discriminate when it comes to [adorable animals](https://www.trendhunter.com/trends/zoobree-nebulizer). **Implications** - Consumers with stressful lifestyles are attracted to products that can keep their minds busy for a moment. Whimsical designs help to do this by entertaining. Companies could develop more items like this to increase their relevancy on the market. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 32% | Activity: 56% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### Key Themes Behind This Trend - **Whimsical Balloon Designs:** Opportunities for balloon design companies to offer adorably designed balloons with various adornments. - **Interactive Decorations:** Potential for party decoration companies to incorporate more interactive elements, like the stick-on adornments in the Hector Serrano Air Heads series, into their designs. - **Artistic Branding:** Branding opportunities for companies to express themselves and their branding in creative and artistic ways through whimsical balloon designs. ### Where This Applies - **Party Supplies and Decorations:** This industry could incorporate more whimsical and interactive designs like the Hector Serrano Air Heads series to their offerings for parties or events. - **Event Planning and Coordination:** Event planners could utilize whimsical balloon designs as part of their event designs to add an element of fun and creativity. - **Children's Entertainment:** Companies in this industry could offer balloon twisting and decorating services, using fun and creative designs like the Hector Serrano Air Heads series to attract more business. ## Related on Trend Hunter - [Air Balloon-Inspired Lamp Concepts](https://www.trendhunter.com/trends/air-balloon-lamp.md) - [Playful Balloon Sculptures](https://www.trendhunter.com/trends/keff-joons.md) - [Whimsically Bright Napkin Holders](https://www.trendhunter.com/trends/balloonapkins.md) - [Balloon-Like Lighting Series](https://www.trendhunter.com/trends/soft-blown.md) - [Inflated-Illusion Ceramic Capsules](https://www.trendhunter.com/trends/blow-up.md) - [Balloon Dog-Themed Smoking Accessories](https://www.trendhunter.com/trends/balloon-dogthemed.md) - [Balloon-Like Seating Collections](https://www.trendhunter.com/trends/seungjin-yang.md) - [Artful Garden Inflatable Spheres](https://www.trendhunter.com/trends/this-is-air.md) - [Spiky Inflatable Sculptures](https://www.trendhunter.com/trends/inflatable-sculptures1.md)