<!-- canonical: https://www.trendhunter.com/trends/hector-hernandez-campaign -->
<!-- robots: noindex -->

# Understated Utilitarian Apparel
This Hector Hernandez Campaign Boasts Uniformed Menwear Styles

By Jana Pijak | Published 2014-11-20 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/hector-hernandez-campaign
References: [fuckingyoung.es](http://fuckingyoung.es/hector-hernandez-springsummer-2015-campaign/) & [facebook](https://www.facebook.com/HectorHernandezMX)

The Hector Hernandez campaign for Spring/Summer 2015 celebrates understated and uniformed menswear looks that are showcased in set of studio portraits.

This menswear collection is made up of [monochromatic staples](https://www.trendhunter.com/trends/jiyongkim-fw25) that include short-sleeved sweaters, belted suspender tops and clasped coats that are work-wear inspired.

Playing with proportion, this collection highlights simple and vanguard styles. The menswear looks embody [minimalism](https://www.trendhunter.com/trends/heritage-core) and are both comfortable and edgy in their aesthetic.

The Spring/Summer 2015 Hector Hernandez campaign is ambiguous and understated. Its model star holds an expressionless pose while donning a wardrobe of uniformed and belted fashions. The looks are effortlessly cool and are reflective of the designer's [utilitarian design inspiration](https://www.trendhunter.com/trends/still-doesnt-matter).

Overall the staples marry aesthetics with function and are sure to appeal to the urban hipster.

## Trend Insights (Trend Hunter)

- Score: 5.3/10
- Popularity: 79% | Activity: 73% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography)

## Key Themes

### What Makes This Trend Stand Out

- **Minimalist Menswear:** Opportunity for innovative designs that blend simplicity and edginess.
- **Utilitarian Fashion:** Opportunity to create functional and stylish clothing inspired by workwear.
- **Monochromatic Staples:** Opportunity to explore the use of monochromatic colors as a fashion statement.

### Sectors Adopting This

- **Fashion:** Disruptive innovation opportunities in creating understated, uniformed menswear.
- **Apparel Manufacturing:** Opportunity to incorporate minimalistic and utilitarian designs into clothing production.
- **Fashion Photography:** Opportunity to capture the aesthetic of minimalist menswear and showcase it in a unique way.

## Related on Trend Hunter

- [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md)
- [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md)
- [Understated Spring-Centric Fashion](https://www.trendhunter.com/trends/stein.md)
- [Summer-Ready Utilitarian Fashion](https://www.trendhunter.com/trends/hh118389225-2.md)
- [Layered Utility Fashion](https://www.trendhunter.com/trends/graphpaper-yoke.md)
- [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md)
- [Inclusive Wardrobe Collections](https://www.trendhunter.com/trends/the-second-dawn.md)
- [Understated Luxury Menswear](https://www.trendhunter.com/trends/coofandy.md)
- [Minimalist Wardrobe Essentials](https://www.trendhunter.com/trends/heritage-core.md)
