# Joint Artist Graphic Streetwear BAPE and Hebru Brantley Dropped a Collaborative Collection By Amy Duong | Published 2018-05-31 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/hebru-brantley References: [hypebeast](https://hypebeast.com/2018/5/bape-hebru-brantley-collection) & [hypebeast](https://hypebeast.com/tags/social-status) Japanese streetwear giant [BAPE](https://www.trendhunter.com/trends/bape-and-alpha-industries) worked alongside Chicago-based artist Hebru Brantley in dropping a series of streetwear staples. The collection boasts simplistic silhouettes fused with signature character motifs from both [BAPE and Brantley's work](https://www.trendhunter.com/trends/bape-and-transformers-1) -- there are the iconic BABY MILO and APE HEAD designs from the label, and Brantley's FLYBOY and LIL MOMMA characters. The graphic characters decorate the range of printed tees in a variety of designs. The signature [Shark hoodie by BAPE](https://www.trendhunter.com/trends/bape-x-ovo-1) takes on a new iteration to incorporate FLYBOY's pilot goggles as a replacement of the standard eye design on the hood. The collaborative BAPE x Hebru Brantley collection is set to drop at BAPE's LA location with Brantley in attendance and online at Social Status on June 2nd, followed by a global launch a week after. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 50% | Activity: 30% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Why This Trend Is Growing - **Graphic Streetwear Collaborations:** Collaborations between streetwear brands and artists around the world have become a trend for creating unique graphic designs and appealing to new audiences. - **Merging Signature Characters in Streetwear:** Streetwear brands are partnering with artists to merge their signature character designs to create new and exclusive collections that can attract a wider group of customers. - **Limited Edition Streetwear Collections:** Streetwear brands are releasing limited edition collections that merge artists’ designs, create hype, sell out fast, and keep customers engaged. ### Industries Being Reshaped - **Fashion:** The fashion industry has an opportunity to collaborate with artists and create limited edition streetwear collections that can translate into higher sales and engagement with customers. - **Art:** The art industry can explore collaborations with fashion companies to increase visibility of their brand, reach new audiences, and provide fresh commercial opportunities for artists. - **Retail:** Retail brands are tapping into the streetwear trend by partnering with artists and releasing limited edition collections, which provide opportunities for exclusivity and drive online/offline sales. ## Related on Trend Hunter - [Streetwear-Fused Collaborative Capsules](https://www.trendhunter.com/trends/legacy-camo-shark.md) - [Reimagined Signature Militaristic Streetwear](https://www.trendhunter.com/trends/bape-and-alpha-industries.md) - [Chinese Motif-Inspired Streetwear](https://www.trendhunter.com/trends/bape-1.md) - [Anniversary-Honoring Streetwear Graphics](https://www.trendhunter.com/trends/bape-gallery.md) - [K-Pop Playful Streetwear](https://www.trendhunter.com/trends/bape-x-stray-kids.md) - [Museum-Collaborative Streetwear Series](https://www.trendhunter.com/trends/the-van-gogh-musum.md) - [Blue Camo Streetwear](https://www.trendhunter.com/trends/bape-x-ovo-1.md) - [Culturally Inspired Fall-Ready Streetwear](https://www.trendhunter.com/trends/connect-with-people.md) - [Heritage Streetwear Lines](https://www.trendhunter.com/trends/golden-era.md)