# Heavy Whipping Cream Alternatives The Country Crock Plant Cream is Dairy-Free and Soy-Free By Michael Hemsworth | Published 2022-07-21 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/heavy-whipping-cream-alternative References: [foodbev](https://www.foodbev.com/news/country-crock-debuts-plant-based-heavy-whipping-cream/) & [countrycrock](https://www.countrycrock.com)  The Country Crock Plant Cream heavy whipping cream alternative is a plant-based, soy-free product for crafting premium dairy-free whipped cream from the comfort of home. The product maintains 29% less saturated fat than dairy-based alternatives and is capable of creating rich, thick whipped topping perfect for a variety of recipes. The whipped topping is also great as a finishing touch of vegan desserts for a bit of dairy-free creaminess. The product is arriving now at Kroger locations in the US with wider retail availability at Publix, Piggly Wiggly Alabama, [Price Chopper](https://www.trendhunter.com/trends/schnuck-markets), Safeway, [Albertsons](https://www.trendhunter.com/trends/malk-2) and [United Supermarkets](https://www.trendhunter.com/trends/live-television-streaming) expected soon. Brand Lead Natalie Cooper spoke further on the new Country Crock Plant Cream heavy whipping cream alternative saying, "Country Crock Plant Cream is a must-have, secret weapon ingredient to have in the kitchen. Its versatility and delicious taste make it perfect for vegetarians, dairy intolerant or plant-curious consumers. We believe that once consumers make the switch, they will find surprising ways to enjoy it, including reheating leftovers, making ultra-creamy pastas or baking a delicious dessert.” ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 20% | Activity: 37% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Plant-based Dairy Alternatives:** The trend towards plant-based alternatives to traditional dairy products is on the rise, presenting opportunities for companies to innovate and meet the growing demand for these products. - **Reduced Saturated Fat Products:** As consumers become more health-conscious, the demand for products with reduced saturated fat content is increasing, presenting opportunities for companies to develop and market these products. - **DIY Food Crafting:** The trend towards home-cooking and DIY food crafting is growing, presenting opportunities for companies to provide innovative products that help consumers create gourmet foods from the comfort of their own homes. ### Where This Applies - **Food and Beverage:** Companies in the food and beverage industry can capitalize on the growing demand for plant-based, reduced saturated fat, and DIY food crafting products by developing innovative products and marketing them effectively. - **Retail:** Retail companies can benefit from the trend towards plant-based, reduced saturated fat, and DIY food crafting products by stocking these products and offering them to consumers who are looking for healthier and more sustainable options. - **Health and Wellness:** As consumers become more health-conscious, companies in the health and wellness industry can develop innovative products and services that cater to this growing market, including plant-based, reduced saturated fat, and DIY food crafting products. ## Related on Trend Hunter - [Plant-Powered Whipping Creams](https://www.trendhunter.com/trends/country-crock-plant-cream.md) - [Heavy Whipping Cream Alternatives](https://www.trendhunter.com/trends/vegan-heavy-whipping-cream-alternative.md) - [Plant-Based Whipping Cream](https://www.trendhunter.com/trends/califia-farms-heavy-whip.md) - [Plant-Based Whipping Cream](https://www.trendhunter.com/trends/heavy-whip.md) - [Dairy-Free Whipped Toppings](https://www.trendhunter.com/trends/dairyfree-whipped-cream.md) - [Dairy-Free Whipped Creams](https://www.trendhunter.com/trends/whipt-plant-based-dairy-free-whipped-coconut.md) - [Plant-Based Whipping Creams](https://www.trendhunter.com/trends/flora-plant-cream.md) - [Whippable Non-Dairy Cream Products](https://www.trendhunter.com/trends/the-coconut-collaborative-double-crem.md) - [Dairy Cream Alternatives](https://www.trendhunter.com/trends/viocreme.md)