# Drenched Storm Editorials Kenton Magazine's Heavy Rain Fashion Story Captures Dapper Looks By Jana Pijak | Published 2014-05-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/heavy-rain References: [kentonmagazine](http://kentonmagazine.com/editorial/heavy-rain/) & [kentonmagazine](http://kentonmagazine.com) Collared shirts, light-weight knits and [dapper suit staples](https://www.trendhunter.com/trends/galilee-by-sea) make up the wardrobe for Kenton Magazine's "Heavy Rain" editorial. The Canadian publication joins forces with photographer Pooya Nabei for the fashion story that features model Brent Clancy. The Richards Model Management face gets drenched while [walking in the rain](https://www.trendhunter.com/trends/rain-experience) and proceeds to take off some of his garments in the middle of the shoot. The result is a suggestive and visually stunning portrait series that embodies elegance. The wardrobe styling for Kenton Magazine's "Heavy Rain" editorial is courtesy of Sarah Danniels who dresses model Brent in pieces from [Club Monaco](https://www.trendhunter.com/trends/aaron-levine), Lord and Taylor and Louis Vuitton among a slew of other familiar labels. The stylist works alongside hair and makeup artist Katrina Molson who gives the model slicked back and tied top knot looks that fit his long hair. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 56% | Activity: 56% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Why This Trend Is Growing - **Dapper Rain Attire:** Opportunity to innovate on fashionable and practical rainwear for men. - **Suggestive Portrait Series:** Opportunity to use suggestive imagery in fashion and art to create more engaging content. - **Collaborative Photography:** Opportunity to bring photographers, stylists, and makeup artists together to create unique and visually stunning photoshoots. ### Industries Being Reshaped - **Fashion:** Opportunity for fashion designers and retailers to create and market fashionable and practical rainwear for men. - **Photography:** Opportunity for photographers to collaborate with stylists and makeup artists to create unique and visually stunning portrait series. - **Marketing and Advertising:** Opportunity to use suggestive imagery in marketing and advertising campaigns to create a more engaging and memorable message. ## Related on Trend Hunter - [Essential Weather-Resistant Apparel](https://www.trendhunter.com/trends/pieces-for-rainy-days.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Weather-Ready Festival Fashions](https://www.trendhunter.com/trends/beavertown-brewery-collection.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Minimally Elegant Fall-Ready Fashion](https://www.trendhunter.com/trends/studio-nicholson-1.md) - [Remixed Workwear Street Apparel](https://www.trendhunter.com/trends/borness-mack.md) - [Seasonal Dynamic Outerwear Capsule](https://www.trendhunter.com/trends/kestin-1.md) - [Brand Staple-Highlighting Luxe Fashion](https://www.trendhunter.com/trends/rathbonenewman.md) - [Outerwear-Centric Fall Fashion](https://www.trendhunter.com/trends/bene-culture-3.md)