# Milky Body Mists Heavy Cream by Phlur Shares the Scent of Whipped Gourmands By Laura McQuarrie | Published 2024-08-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/heavy-cream-by-phlur References: [instagram](https://www.instagram.com/p/C-IhxwlzmWr/) & [phlur](https://phlur.com/products/heavy-cream-body-mist)  Heavy [Cream](https://www.trendhunter.com/trends/philosophy-fresh-cream-soft-velvet) by [Phlur](https://www.trendhunter.com/trends/phlur-body-mists) is a new hair and body fragrance mist for fans of [gourmand scents](https://www.trendhunter.com/trends/gourmand-fragrance-1) that are sugary, sweet and sophisticated. This mist offers an irresistible olfactory journey that opens with a sweet, zesty blend of lemon sugar, marshmallow and orange for a lively, inviting introduction. The heart of Heavy Cream reveals a creamy fusion of jasmine blossom, coconut cream and vegan ambrettolide, then settles into a decadent mix of vanilla mousse, salted caramel and whipped cream, enveloping the senses in a comforting and indulgent finish. The revival of hair and body mists indicates a growing preference for lightweight, layerable scents that offer a subtle and versatile fragrance experience. These multi-use mists allow for easy customization and daily wear without overwhelming intensity, catering to fragrance lovers who enjoy a more nuanced and personal approach to their scent. ## Trend Insights (Trend Hunter) - Score: 7.2/10 - Popularity: 95% | Activity: 96% | Freshness: 26% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Gourmand Scents:** Gourmand scents provide an immersive olfactory experience that combines rich, sweet, and complex notes, appealing to consumers seeking indulgent and nostalgic fragrance profiles. - **Multi-use Fragrance Products:** Multi-use fragrance products cater to the growing demand for versatile and customizable scent options that fit easily into daily routines without overpowering intensity. - **Revival of Body Mists:** The revival of body mists showcases a renewed interest in lightweight and layerable scent solutions that offer a more subtle and personal fragrance experience. ### Where This Applies - **Personal Care:** The personal care industry benefits from consumers' interest in innovative and multi-functional products that enhance daily grooming routines with convenience and style. - **Perfume and Fragrance:** The perfume and fragrance industry sees a shift towards gourmand and nuanced scent profiles that provide a sensory journey, appealing to sophisticated and playful olfactory preferences. - **Sustainable Beauty:** The sustainable beauty industry gains traction with the inclusion of vegan ingredients in fragrance products, aligning with ethical beauty standards while delivering luxury scents. ## Related on Trend Hunter - [Multi-Use Caramel Mists](https://www.trendhunter.com/trends/phlur-caramel-skin.md) - [Expressive Body Mists](https://www.trendhunter.com/trends/phlur-body-mists.md) - [Milkshake-Inspired Body Mists](https://www.trendhunter.com/trends/ellis-brooklyn-milkshake.md) - [Fruity Creamy Body Spritzes](https://www.trendhunter.com/trends/mist-me-with-that.md) - [Moisturizing Milky Body Mists](https://www.trendhunter.com/trends/coco-rose-milky-body-mist.md) - [Comforting Juicy Fragrance Mists](https://www.trendhunter.com/trends/vanilla-nectar-by-phlur.md) - [Play-Inspiring Body Mists](https://www.trendhunter.com/trends/noteworthy-body-mists.md) - [Creamy Matcha Fragrance Mists](https://www.trendhunter.com/trends/phlur-matcha-milk.md) - [Multipurpose Scented Mists](https://www.trendhunter.com/trends/scented-mists.md)