# Scruffy Menswear Shoots Tony Ward Rocks Facial Hair for 10 Men Magazine By Alexander Riley | Published 2010-08-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/heavily-bearded-shoots References: [forums.thefashionspot](http://forums.thefashionspot.com/f78/10-men-23-autumn-2010-tony-ward-richard-burbridge-109781-2.html) & [10magazine](http://www.10magazine.com/tenmen.html) After a resounding 29 years in the industry, iconic model Tony Ward's still got it. 10 Men Magazine has used the 47-year-old model for an all Tony Ward issue, with almost every single page dedicated to the character-stretching chameleon. Tony Ward uses his jovial personality, offbeat poses and humorous facial expressions to create this fun-loving and eye catching editorial for 10 Men Magazine, which was photographed by Richard Burbridge. Ward even shows off his feminine side, donning high heels. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 97% | Activity: 78% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Men's Fashion Editorials:** The trend of using male models in editorial shoots highlights the evolving standards of beauty and fashion in the industry. - **Age-inclusive Modeling:** Featuring older models like Tony Ward in fashion editorials disrupts the traditional perception of youth and beauty, opening up opportunities for diverse representation. - **Gender-bending Fashion:** Tony Ward's exploration of masculinity and femininity through fashion challenges traditional gender norms, offering opportunities for brands to explore more fluid and inclusive designs. ### Industries Being Reshaped - **Fashion and Apparel:** The fashion industry can capitalize on the trend of using diverse models to promote inclusivity, resulting in increased sales and brand loyalty. - **Magazine Publishing:** Publishers can embrace the trend of age-inclusive and gender-bending fashion editorials to attract a wider audience and stay relevant in the evolving media landscape. - **Photography:** Photographers can experiment with unconventional models and concepts, like Tony Ward's facial hair shoot, to create visually striking images and generate interest in their portfolio. ## Related on Trend Hunter - [Singer-Led Fashion Campaigns](https://www.trendhunter.com/trends/pour-homme-and-neighborhood.md) - [Redefined Masculinity Branding](https://www.trendhunter.com/trends/tough-guys-soft-sweaters.md) - [Humorous Menswear Ads](https://www.trendhunter.com/trends/mens-wearhouse.md) - [Celebrity-Backed Luxury Menswear Campaigns](https://www.trendhunter.com/trends/luxury-menswear-campaign.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Subculture-Themed Generational Fashion](https://www.trendhunter.com/trends/wildest-ones-yet.md) - [British Youth-Culture Photography Books](https://www.trendhunter.com/trends/home-and-away.md)