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# Statuesque Accessory Advertorials
The Heaven Tanudiredja Fall/Winter 2012/2013 Campaign is Artful

By Jana Pijak | Published 2012-04-12 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/heaven-tanudiredja-fall-winter-2012-2013
References: [designscene.net](http://www.designscene.net/2012/04/heaven-tanudiredja-fw12-13-zeb-daemen.html)

The Heaven Tanudiredja Fall/Winter 2012/2013 campaign stars Paparazzi Model Management fresh face Nina. Sporting slicked-back hair and subtle make-up looks by Mathieu de Mayer, the statuesque beauty is a vision in a series of [striking statement accessories](https://www.trendhunter.com/trends/the-art-of-adornment).

Elegantly adorned, Nina is styled by Damien Fredriksen Ravn who clads the model with alluring accent accessories. This ornate advertorial shines a spotlight on [beautifully jewelled accessory pieces](https://www.trendhunter.com/trends/couleur-vivante) that include chic necklaces, bedazzled bangles and breathtakingly beaded collars.

Impressively embellished, the Heaven Tanudiredja Fall/Winter 2012/2013 advertorial spread is chic and stylish, showcasing the brand's luxe and lavish pieces in a series of [glam and gorgeous portraits](https://www.trendhunter.com/trends/alessandro-micheles).

## Trend Insights (Trend Hunter)

- Score: 5.9/10
- Popularity: 92% | Activity: 77% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography)

## Key Themes

### Why This Trend Is Growing

- **Statement Accessories:** Disruptive innovation opportunity: Create customizable and interchangeable statement accessories to cater to individual fashion preferences.
- **Ornate Advertorials:** Disruptive innovation opportunity: Utilize augmented reality technology to create interactive and immersive advertorials, allowing potential customers to virtually try on accessories.
- **Luxe and Lavish:** Disruptive innovation opportunity: Introduce sustainable luxury accessories made from eco-friendly materials, appealing to environmentally conscious consumers.

### Industries Being Reshaped

- **Fashion Accessories:** Disruptive innovation opportunity: Develop a subscription-based service that delivers curated statement accessories to customers based on their style preferences.
- **Digital Advertising:** Disruptive innovation opportunity: Create AI-powered advertising platforms that can analyze user preferences and deliver personalized accessory ads in real-time.
- **Sustainable Fashion:** Disruptive innovation opportunity: Collaborate with fashion brands to create upcycled accessories made from recycled materials, promoting circular fashion practices.

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