# Plant Venom Moisturizers Heaven Skincare's Nettle Venom Cream is a Potent Anti-Aging Moisturizer By Laura McQuarrie | Published 2020-07-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/heaven-skincare-anti-aging-cream References: [cosmeticsbusiness](https://www.cosmeticsbusiness.com/news/article_page/Heaven_Skincare_sees_sales_soar_thanks_to_this_ingredient/167790) & [shop.heavenskincare](https://shop.heavenskincare.com/us/index.php/nettle-venom-769.html?___store=ukdollar) [Heaven Skincare’s](https://www.trendhunter.com/trends/heaven-skincare) new [vegan anti-ageing cream](https://www.trendhunter.com/trends/nuxuriance-ultra) has been in the works for years and it was developed as a plant-based version of the brand's popular Abeetoxin bee venom creams. This vegan beauty product takes the form of a plant-based moisturizer that uses the venom of the nettle like bee venom—as the brand Heaven Skincare founder Deborah Mitchell describes, "It works because the venom of the nettle causes a reaction similar to that of bees when they sting – the skin goes into rapid repair on first contact. This helps to heal blemishes and redness leaving you with a lifted, more radiant complexion." Although the product would normally be launched in a different way, the lockdown led to record sales of the new product, especially by those who are passionate about plant-based beauty. Image Credit: Heaven Skincare ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 65% | Activity: 75% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Plant-based Anti-aging:** The development of plant venom moisturizers presents a disruptive innovation opportunity in the anti-aging skincare industry by offering a vegan alternative to traditional bee venom creams. - **Nettle Venom Skincare:** The use of nettle venom in moisturizers creates potential disruption in the skincare industry, as it harnesses the skin-repairing properties of nettle to heal blemishes and improve complexion. - **Lockdown Sales Boost:** The surge in sales of plant venom moisturizers during the lockdown highlights the growing demand for plant-based beauty products, offering an opportunity for businesses to explore and capitalize on this trend. ### Who This Affects Most - **Skincare:** The skincare industry can seize the opportunity to embrace plant-based anti-aging alternatives and explore the use of nettle venom as an innovative ingredient for improved skincare products. - **Beauty:** The beauty industry can capitalize on the trend of plant venom moisturizers by incorporating nettle venom into their product offerings, appealing to consumers looking for vegan and natural skincare options. - **E-commerce:** The significant increase in online sales during the lockdown indicates a potential disruption in the e-commerce industry, providing an opportunity for businesses to enhance their online presence and target niche markets interested in plant-based beauty products. ## Related on Trend Hunter - [Potent Vegan Night Creams](https://www.trendhunter.com/trends/dream-job-antiaging-night-cream.md) - [Bee-Inspired Regenerating Skincare](https://www.trendhunter.com/trends/manuka-health.md) - [Phyto-Mucin Creams](https://www.trendhunter.com/trends/rich-rescue-phyto-mucin-cream.md) - [Bee-Inspired Beauty Serums](https://www.trendhunter.com/trends/bee-serum.md) - [Plant-Based Firming Moisturizers](https://www.trendhunter.com/trends/extreme-cream.md) - [Yam-Infused Serums](https://www.trendhunter.com/trends/vegan-snail-mucin.md) - [Super-Sized Bee Venom Serums](https://www.trendhunter.com/trends/super-serums.md) - [Nutritious Vegan Moisturizers](https://www.trendhunter.com/trends/vegan-moisturizers.md) - [Botanical Retinol Gel Creams](https://www.trendhunter.com/trends/botanical-retinol.md)