# Grungey Summer-Ready Footwear Heaven by Marc Jacobs Joins Dr. Martens on a New Collection By Amy Duong | Published 2022-06-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/heaven-by-marc References: [hypebeast](https://hypebeast.com/2022/6/heaven-by-marc-jacobs-dr-martens-collab-mary-jane-release-info) & [drmartens](https://www.drmartens.com/us/en/collaborations/marc-jacobs) Subversive sub-label known as [Heaven](https://www.trendhunter.com/trends/pink-shoulder-bag) by Marc Jacobs launched back during the summer of 2020 and most recently, it joins forces with [Dr. Martens](https://www.trendhunter.com/trends/buzz-collection) on a new collection of footwear for the summer 2022 season. The duo turns their focus to a strong 90s theme, with a highlight of the youth culture and rebellious times of grungey aesthetics. The capsule is led by designer Ava Nirui, reworking the silhouettes of the Strap Platform Sandals and the [Mary Jane shoes](https://www.trendhunter.com/trends/xtmary-jane). The Mary Janes are interpreted as the Addina Heaven done by MJ Bex and have design languages that nod to the 90s. It has a simplistic look with a silver tonal bear clasp. The sandals are made with a lightweight sole unit and double-headed bear details. Image Credit: Dr. Martens ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 27% | Activity: 59% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### What Makes This Trend Stand Out - **90s Grunge Fashion:** The Heaven by Marc Jacobs and Dr. Martens collection showcases an opportunity for designers to tap into the nostalgia of the 90s through fashion and shoe designs. - **Revamped Silhouettes:** The reworked silhouette of the Strap Platform Sandals and the Addina Heaven offer an opportunity for shoe companies to revamp their traditional designs. - **Branded Collaborations:** The collaboration between Heaven by Marc Jacobs and Dr. Martens showcases the opportunity for brands to collaborate and create unique products to appeal to a wider audience. ### Sectors Adopting This - **Footwear Industry:** The Heaven by Marc Jacobs and Dr. Martens collection highlights the potential for growth and innovation in the footwear industry through collaborations and reworked designs. - **Fashion Industry:** The popularity of 90s fashion trends in this collection suggests the fashion industry can capitalize on nostalgia to create new and revitalized designs. - **Youth Retailers:** The grunge-inspired theme of the collection appeals to youth culture, providing opportunities for retailers targeting the younger demographic to explore designs that incorporate similar themes. ## Related on Trend Hunter - [Technical Mary Jane Shoes](https://www.trendhunter.com/trends/gellokros-asics-mary-janes.md) - [Doll-Inspired Shoe Collabs](https://www.trendhunter.com/trends/dr-martens-x-bratz.md) - [Dark Collab Footwear](https://www.trendhunter.com/trends/midnightblack-collection.md) - [Reimagined Legacy Boots](https://www.trendhunter.com/trends/kiki-boot.md) - [90’s Inspired Archival Footwear](https://www.trendhunter.com/trends/buzz-collection.md) - [Bow-Detailed Collaborative Bags](https://www.trendhunter.com/trends/pink-shoulder-bag.md) - [Laid Back Mule Returns](https://www.trendhunter.com/trends/zebzag-anywair-mule.md) - [Gothic Footwear Capsule](https://www.trendhunter.com/trends/wednesday-capsule.md) - [Hybrid Dynamic Fashion Boots](https://www.trendhunter.com/trends/1460-leather-boot.md)