# AI-Influenced Fashion Campaigns Heaven by Marc Jacobs Fall 2023 Stars Bella Hadid By Laura McQuarrie | Published 2023-09-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/heaven-by-marc-jacobs-fall-2023 References: [fashionista](https://fashionista.com/2023/09/bella-hadid-heaven-marc-jacobs-fall-2023-campaign) & [instagram](https://www.instagram.com/p/Cw-ViP6g3pL/?img_index=1) The Heaven by Marc Jacobs Fall 2023 campaign starring Bella Hadid is a series of [AI-inspired images](https://www.trendhunter.com/trends/betterstudio) with a futuristic, sci-fi feel. The fashion images photographed by Carlijn Jacobs and styled by Danielle Emerson showcase the new [Kiki Group](https://www.trendhunter.com/trends/skin-development-kit), an assortment of ready-to-wear items that express the design codes of Kiki. The campaign images depict Hadid in the brand's signature Kiki boots, standing next to a [cyber twin](https://www.trendhunter.com/trends/pixelz-digital-twins), and this image sets the tone for the series. In some images, Hadid looks more like the model the public knows, and in some others, she resembles more of an AI alien. This collection includes collaborations with a number of artists and designers, including Eri Wakiyama, Linz Shelton (also known as Cuffz by Linz) and tattoo artist Keegan Dakkar. Image Credit: Carlijn Jacobs ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 97% | Activity: 91% | Freshness: 17% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Why This Trend Is Growing - **AI-influenced Fashion Campaigns:** Fashion brands are leveraging AI technology to create futuristic and sci-fi inspired campaign visuals that blur the line between human and AI. - **Cyber Twins in Fashion:** Fashion campaigns are featuring cyber twins alongside human models to create an otherworldly and futuristic aesthetic. - **Collaborative Fashion Collections:** Fashion brands are collaborating with artists and designers to create unique, ready-to-wear collections that express distinctive design codes and merge different creative perspectives. ### Industries Being Reshaped - **Fashion:** The fashion industry is adopting AI technology to enhance visual storytelling and create immersive brand experiences. - **Art:** Artists and designers are contributing their creative talent to fashion campaigns, merging different art forms and pushing the boundaries of visual expression. - **Tattoo:** Tattoo artists are collaborating with fashion brands to incorporate their unique style and designs into ready-to-wear collections, bringing a fresh and edgy perspective to the fashion industry. ## Related on Trend Hunter - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [GenAI Fashion Campaigns](https://www.trendhunter.com/trends/desigual-x-neural-fashion.md) - [CGI-Created Fashion Campaigns](https://www.trendhunter.com/trends/find-your-courage.md) - [AI-Powered Billboard Campaigns](https://www.trendhunter.com/trends/revolve-1.md) - [AI-Created Luggage Campaigns](https://www.trendhunter.com/trends/ai-campaigns.md) - [AI-Generated Swimsuit Campaigns](https://www.trendhunter.com/trends/undiz.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Reimagined Digital Fashion](https://www.trendhunter.com/trends/deep-23.md) - [Holiday Handbag Campaigns](https://www.trendhunter.com/trends/resort-2025-campaign.md)