# VR Video Heatmaps Google's Heatmaps Help Content Creators See Where Viewers are Looking By Laura McQuarrie | Published 2017-06-21 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/heatmaps References: [wersm](http://wersm.com/youtube-introduces-heatmaps-360-vr-videos-1k-views/) & [youtube-creators.googleblog](https://youtube-creators.googleblog.com/2017/06/hot-and-cold-heatmaps-in-vr.html) For the benefit of [virtual reality content creators](https://www.trendhunter.com/trends/chop-reality), [Google](https://www.trendhunter.com/trends/google-veo-3-vertical) launched a new tool that allows uploaders to view [heatmaps](https://www.trendhunter.com/trends/ythistory) in order to determine where their viewers are looking. This new feature is available for 360-degree and VR videos with over 1,000 views, making it possible to pinpoint exactly where a viewer's attention goes over the course of a virtual experience. Although virtual reality experiences give viewers the chance to fully immerse themselves in a 360-degree environment, in its early research Google remarks that: "surprisingly, people spent 75% of their time within the front 90 degrees of a video." This insight alone reveals that content creators must engage viewers with animations or actions that call them to look at different parts of the virtual world. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 44% | Activity: 52% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Multimedia](https://www.trendhunter.com/multimedia) ## Key Themes ### Why This Trend Is Growing - **Virtual Reality Heatmaps:** Use of heatmaps in virtual reality videos to track viewer attention and optimize content. - **Enhanced Viewer Engagement:** Focus on creating animations or actions in virtual reality videos to encourage viewer exploration. - **Data-driven VR Content Creation:** Utilize heatmaps and viewer data to inform the creation and placement of content in virtual reality experiences. ### Industries Being Reshaped - **Virtual Reality Content Creation:** Content creators can leverage heatmaps to enhance the immersive experience and maximize viewer engagement. - **Digital Advertising:** Advertisers can use heatmaps to strategically place ad content within virtual reality videos to capture viewer attention. - **Market Research and Analytics:** Companies can analyze heatmaps and viewer data to gain insights into viewer preferences and behavior within virtual reality experiences. ## Related on Trend Hunter - [Metaverse Insights Initiatives](https://www.trendhunter.com/trends/usertesting.md) - [Vertical AI Video Generators](https://www.trendhunter.com/trends/google-veo-3-vertical.md) - [User Behavior Analysis](https://www.trendhunter.com/trends/sprig-heatmaps.md) - [Interactive 3D Mapping Features](https://www.trendhunter.com/trends/interactive-mapping-feature.md) - [AI UX Optimizers](https://www.trendhunter.com/trends/heatbotio.md) - [Video-Generating GPS Apps](https://www.trendhunter.com/trends/strava-3.md) - [AR-Based Map Features](https://www.trendhunter.com/trends/google-maps-1.md) - [Sports Event Virtual-Reality Apps](https://www.trendhunter.com/trends/xtadium.md) - [AI-Powered Video Features](https://www.trendhunter.com/trends/youtube-jump-ahead.md)