# Heatless Houses Chilly Choices to Conserve Fuel and Improve the Environment By Katie Cordrey | Published 2010-01-23 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/heatless-houses References: [nytimes](http://www.nytimes.com/2010/01/21/garden/21cold.html) & [coldhousejournal](http://coldhousejournal.com/) Going cold turkey when it comes to heat may not be for everyone, but there are a growing number of folks who, for all, or part of the year, turn off heat and air conditioning. The NY Times reports that Justen Ladda has lived heat-free in his Lower East Side loft for three decades and the [Cold House Journal](https://www.trendhunter.com/trends/Smart-cold-chain-logistics) tracks a Maine couple trying to live comfortably in a house without a furnace. Many folks aren’t ‘hardcore’ and have some heat, whether it's space heaters, [electric blankets](https://www.trendhunter.com/trends/bohem-1), or woodstoves. Some just [turn the thermostat down](https://www.trendhunter.com/trends/homiffi) to as a way to conserve on fuel, heating bills and help the environment. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 58% | Activity: 23% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Heatless Living:** The trend of living without heat, or with less heat usage, is growing as people seek to conserve fuel and reduce their environmental impact. - **Alternative Heating:** As people look for ways to heat their homes without traditional furnaces or air conditioning, there is an opportunity for disruptive innovations in alternative heating sources. - **Smart Temperature Control:** With more people adjusting their thermostats to conserve energy, there is an opportunity for innovative temperature control systems that allow for precise, targeted heating without wasting energy. ### Sectors Adopting This - **Home Energy Efficiency:** The trend of heatless living and alternative heating sources highlights the need for industry innovation in home energy efficiency, including insulation, weatherization and renewable energy sources. - **Smart Home Technology:** As people look for innovative ways to control their home temperature, the market for smart home technology, including sensors and temperature control systems, is expanding. - **Sustainable Living:** The trend of heatless living and alternative heating sources also presents opportunities for industries that promote sustainable living practices, including renewable energy technologies, sustainable building materials, and waste reduction solutions. ## Related on Trend Hunter - [Tent-Safe DIY Heaters](https://www.trendhunter.com/trends/heater-bloc.md) - [Climate-Smart Rural Designs](https://www.trendhunter.com/trends/vernacular-home.md) - [Cast-Concrete Cooling Homes](https://www.trendhunter.com/trends/fr-house.md) - [Stylish Sustainable Heat Pumps](https://www.trendhunter.com/trends/electric-air-and-blond.md) - [Tech-Driven Home Climate Systems](https://www.trendhunter.com/trends/home-climate-systems.md) - [Open-Air Kenyan Holiday Homes](https://www.trendhunter.com/trends/falcon-house-1.md) - [Cooking Oil-Powered Heaters](https://www.trendhunter.com/trends/bio-heater.md) - [Design-Conscious Space Heaters](https://www.trendhunter.com/trends/folding-heater.md) - [Cost-Reducing Ductless Heat Pumps](https://www.trendhunter.com/trends/ductless-heat-pump.md)