# Airport Croquet Experiences The Pimm's #CrazyCroquet Course is Located in Heathrow's Terminal 2 By Rebecca Byers | Published 2015-07-10 | World Source: Trend Hunter, https://www.trendhunter.com/trends/heathrow References: [eventmagazine](http://www.eventmagazine.co.uk/event-tv-pimms-unveils-croquet-course-heathrow/brands/article/1355424) & [youtube](https://www.youtube.com/watch?v=2FFbDUXvyiw) Situated inside London's [Heathrow Airport](https://www.trendhunter.com/trends/lululemon-heathrow-terminal-5), this playful [Pimm's](https://www.trendhunter.com/trends/pimms-coronation-edition-bottle) activation aims to revive the enthusiasm around the traditional English sport. A fun collaboration between Heathrow and Pimm's, the experience features a sped up version of the game and is boosted by the #CrazyCroquet hashtag that increases social sharing. With plenty of 'Alice in Wonderland' references, white picket fences and bright pink flamingos, the enchanting [pop-up bar](https://www.trendhunter.com/trends/refreshing-encounters) is sure to leave an impression on international travelers moving through Britain's busiest airport. The #CrazyCroquet Pimm's event will remain at Heathrow for one week and is serving up complimentary cocktails once the of-age passengers complete their 15-minute introductory session. Pimm's is currently running several unique experiences throughout England that seek to reaffirm the connection between the brand and traditional English summertime. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 58% | Activity: 58% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel) ## Key Themes ### Key Themes Behind This Trend - **Airport Experiences:** Opportunity for airports to create unique and immersive experiences for travelers, enhancing their overall journey. - **Playful Activations:** Increasing trend of brands collaborating to create playful and interactive activations that engage customers and promote social sharing. - **Reviving Traditional Sports:** Growing interest in reviving traditional sports by adding modern twists and creating unique experiences around them. ### Where This Applies - **Travel and Tourism:** Opportunity for travel and tourism industry to differentiate themselves by offering unique and memorable experiences within airports. - **Food and Beverage:** Opportunity for food and beverage industry to collaborate with brands and create immersive activations that enhance customer experiences. - **Event Management:** Increasing demand for event management companies to create and execute unique and interactive activations for brands. ## Related on Trend Hunter - [Engaging Airport Activations](https://www.trendhunter.com/trends/immersive-aperol-experiences.md) - [Parisian Airport Pop-Ups](https://www.trendhunter.com/trends/moet-hennessys-paris-concept.md) - [Major International Airport Pop-Ups](https://www.trendhunter.com/trends/popups-at-airport-hubs.md) - [Experiential Beauty Campaigns](https://www.trendhunter.com/trends/heathrow-airport.md) - [Gamified In-Airport Activations](https://www.trendhunter.com/trends/in-airport-activation.md) - [Speakeasy-Inspired Airport Pop-Ups](https://www.trendhunter.com/trends/black-ruby-popup.md) - [Scotch Whisky Airport Activations](https://www.trendhunter.com/trends/jfk-terminal-four.md) - [Festive Airport Pop-Ups](https://www.trendhunter.com/trends/club-holiday-popup.md) - [AR-Enabled Airport Vodka Experiences](https://www.trendhunter.com/trends/swipe-back.md)