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# Gin-Flavoring Tea Bags
Heathrow's 'G&T-bags' Celebrate the Heathrow Gin Festival

By Laura McQuarrie | Published 2017-06-30 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/heathrow-gin-festival
References: [eventmagazine](http://www.eventmagazine.co.uk/heathrow-launches-gin-tonic-t-bags/brands/article/1437945) & [ginfestival](https://www.ginfestival.com/)

To celebrate the kickoff of the Heathrow Gin Festival on July 1st this year, Heathrow Airport launched a trio of travel-inspired [G&T](https://www.trendhunter.com/trends/bobbys-dry-gin-cocktails)-bags.

Each G&T-bag boasts botanicals inspired by three top destinations and a formula to complement the flavors of different gin styles. While the USA-inspired tea bag for gin features a blend of red berries, hibiscus and apple, there's also a decadent [Rose Jasmine](https://www.trendhunter.com/trends/seasonal-playlist) flavor to represent Sweden and a spicy citrus version to offer a [taste of India](https://www.trendhunter.com/trends/indian-gin-collection) with ingredients like black pepper, cardamom, lemon and orange.

At the upcoming Heathrow Gin Festival, passengers will be able to purchase the special-edition tea bags for flavoring gin alongside a range of British gin products, showcasing a quintessentially British spirit that is readily available from duty-free shops worldwide.

## Trend Insights (Trend Hunter)

- Score: 4.3/10
- Popularity: 38% | Activity: 82% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### What's Driving This Trend

- **Flavored Tea Bags for Gin:** Opportunity to create unique and travel-inspired botanical blends for flavoring gin.
- **Destination-inspired Gin Flavors:** Opportunity to showcase different gin flavors inspired by top travel destinations.
- **Special-edition Gin Products:** Opportunity to create limited-edition gin products that cater to specific events or festivals.

### Who This Affects Most

- **Beverage Industry:** Opportunity for beverage companies to innovate and create new flavored tea bags tailored for gin.
- **Travel and Tourism Industry:** Opportunity for travel companies to curate destination-inspired gin tasting experiences for tourists.
- **Event Planning Industry:** Opportunity for event planners to create gin-focused festivals and offer exclusive gin products for special occasions.

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