# Traveling Teddy Bear Commercials This Heartfelt Heathrow Airport Ad Focuses on Two Grandparents By Riley von Niessen | Published 2016-11-22 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/heathrow-airport-ad References: [adweek](http://www.adweek.com/adfreak/heathrow-airports-christmas-ad-two-old-teddy-bears-makes-britain-feel-happy-again-174681) & [youtube](https://www.youtube.com/watch?v=oq1r_M5a6uI) For the very first time, a Heathrow Airport ad was devised for the Christmas holidays. Made with the help of creative agency [Havas London](https://www.trendhunter.com/trends/jblgoestopless), the short commercial follows an [elderly teddy bear couple](https://www.trendhunter.com/trends/life-in-stitches) -- who sit together on a plane and walk through the expansive airport to collect their bags. After which, they're reunited with their grand children. Throughout the Heathrow Airport ad, the large-scale destination is presented in pristine condition and the service is shown to be friendly. This is done rather subtly, however the viewer comes away with a positive impression regardless. In addition to showing off the level of service one can expect to receive, the Heathrow Airport ad illustrates that [travelling over the holidays](https://www.trendhunter.com/trends/a-friend-for-christmas) is well-worth the effort as it allows loved ones to come together. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 28% | Activity: 61% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### Key Themes Behind This Trend - **Emotional Advertising:** Opportunity for businesses to create heartfelt advertisements that evoke emotions and resonate with viewers. - **Family-focused Marketing:** Opportunity for brands to develop marketing campaigns that prioritize family values and connections. - **Positive Brand Associations:** Opportunity for companies to showcase their exceptional services and create a positive brand image. ### Where This Applies - **Travel and Tourism:** Disruptive innovation opportunity to design travel experiences that emphasize reuniting loved ones and creating cherished memories. - **Advertising and Marketing:** Opportunity to incorporate emotional storytelling into campaigns, connecting with consumers on a deeper level. - **Transportation and Logistics:** Disruptive innovation opportunity to enhance customer service and emphasize the value of connecting people through efficient transportation systems. ## Related on Trend Hunter - [Emotional Holiday Campaigns](https://www.trendhunter.com/trends/john-lewis-2025.md) - [Airline-Approved Holiday Campaigns](https://www.trendhunter.com/trends/westjet-parents-wishlist.md) - [Romantic Airline Spots](https://www.trendhunter.com/trends/hallmark-x-united-airlines.md) - [Charming Christmas Advertisements](https://www.trendhunter.com/trends/sainsburys-christmas-ad.md) - [Viral Non-AI Christmas Ads](https://www.trendhunter.com/trends/le-mal-aime.md) - [Heartfelt Christmas Campaigns](https://www.trendhunter.com/trends/gifting-hour.md) - [Iconic Character-Inspired Campaigns](https://www.trendhunter.com/trends/etsys-christmas-ad.md) - [Sentimental Holiday Ad Campaigns](https://www.trendhunter.com/trends/joy-is-made.md) - [Heartwarming Holiday Initiatives](https://www.trendhunter.com/trends/heartwarming-holiday-initiative.md)