# Satirical Mean Girl Musicals The 'Heathers' Musical Asks 'What's Your Damage?' By Vasiliki Marapas | Published 2013-12-12 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/heathers-musical References: [jezebel](http://jezebel.com/dear-diary-heathers-musical-opening-off-broadway-1480789627?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:) & [artsbeat.blogs.nytimes](http://artsbeat.blogs.nytimes.com/2013/12/10/heathers-musical-will-play-off-broadway-in-march/?smid=tw-share&_r=3) Be still your beating heart, because your 80s dreams are about to come true: a Heathers Musical is in development. For those who are unaware, the controversial satire was the original 'Mean Girls,' a film about navigating the shark-infested waters of high school, starring Winona Ryder as a Veronica trying to infiltrate a clique of "Heathers." Though the 1988 dark comedy, written by Daniel Waters, was a commercial flop, it quickly rocketed into [cult classic status](https://www.trendhunter.com/trends/beetlejuice-beetlejuice1). The off [Broadway](https://www.trendhunter.com/trends/the-first-shadow) show is being developed by composer Laurence O'Keefe, the man partially responsible for Legally Blonde's [musical transition from film to stage](https://www.trendhunter.com/trends/theatrical-drinks), writer Kevin Murphy and director Andy Fickman. One can only hope that Ryder and Shannen Doherty (the most legendary of the Heathers) are available for casting. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 16% | Activity: 33% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) ## Key Themes ### What's Driving This Trend - **Satirical Musicals:** Creating satirical musicals based on cult classic films presents a disruptive innovation opportunity to bring nostalgia and a fresh perspective to the stage. - **'mean Girls' Nostalgia:** Tapping into the nostalgic appeal of 'Mean Girls' and other 80s films through musical adaptations offers a disruptive innovation opportunity to attract both existing fans and a new generation of audiences. - **Off Broadway Adaptations:** Developing off Broadway adaptations of popular films opens up a disruptive innovation opportunity to showcase unique and edgy productions while catering to a niche audience. ### Who This Affects Most - **Theater:** The theater industry can explore disruptive innovation by capitalizing on the trend of creating satirical mean girl musicals to attract new audiences and revitalize interest in live performances. - **Film:** The film industry can leverage the success of cult classics like 'Heathers' by licensing their properties for musical adaptations, presenting a disruptive innovation opportunity to extend their reach and monetize older content. - **Entertainment:** The entertainment industry can take advantage of the 'Mean Girls' nostalgia trend by developing and promoting satirical musicals as a way to engage both fans of the original films and new audiences, fostering disruptive innovation and creating new revenue streams. ## Related on Trend Hunter - [Teen Film Juice Drinks](https://www.trendhunter.com/trends/mean-girls-x-ocean-spray.md) - [Iconic 2000s Teen-Flick Footwear](https://www.trendhunter.com/trends/heydude-x-mean-girls.md) - [Sci-Fi Series Broadway Adaptations](https://www.trendhunter.com/trends/the-first-shadow.md) - [Filmic Hot Honey Butters](https://www.trendhunter.com/trends/mean-girls-x-hot-honey.md) - [Teen Film Dining Promotions](https://www.trendhunter.com/trends/frankie-bennys1.md) - [Blockbuster Shopping Campaigns](https://www.trendhunter.com/trends/black-friday-ad.md) - [Movie-Inspired Pink Treats](https://www.trendhunter.com/trends/cinnabon-2.md) - [80s-Based Horror Trilogies](https://www.trendhunter.com/trends/maxxxine.md) - [Dark Musical-Film-Inspired Capsules](https://www.trendhunter.com/trends/land-of-oz.md)