# Celebrity Vegan Cafes Heather Mills to Open Animal Free Bistro By Rose Nazarali | Published 2009-07-12 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/heather-mills-vegan-cafe References: [treehugger](http://www.treehugger.com/files/2009/07/heather-mills-vegan-cafe.php?dcitc=th_rss) & [vbites](http://www.vbites.com) Ex-model Heather Mills has opened a [vegan cafe](https://www.trendhunter.com/trends/dine-vegan-nashville) in Hove Lagoon, UK, called Vbites Cafe. Heather Mills' restaurant will feature [meatless meat dishes](https://www.trendhunter.com/trends/premium-plant-based-ribs) alongside vegan and organic wines and beers. The restaurant is not the only vegan venture Heather Mills seems to be embarking on. She also has plans to release a line of [frozen vegan meat products](https://www.trendhunter.com/trends/holiday-feast-meals) in grocery stores and supermarkets, which are currently available on the Vbites Internet Shop. **Implications** - Businesses that attach themselves to a concept, individual or subject matter that already experiences a significant amount of popularity within society will likely fare well. Consumers will be quicker to invest in businesses or products with which they are already familiar. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 33% | Activity: 2% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Celebrity-owned Vegan Cafes:** Opportunity for other celebrities to capitalize on their popularity and launch vegan cafes or restaurants. - **Vegan Meat Alternatives:** Potential for innovation and growth within the vegan food industry by creating and marketing a variety of meatless meat products. - **Organic and Vegan Wines and Beers:** Demand for more sustainable and environmentally-friendly alcoholic beverages presents an opportunity for businesses within the organic alcohol industry. ### Where This Applies - **Food and Beverage Industry:** Opportunities for companies to market vegan meat alternatives and organic alcohol products. - **Celebrity Endorsement Industry:** Opportunities for companies to collaborate with celebrities to launch vegan restaurants or cafes. - **Grocery and Supermarket Industry:** Potential for supermarkets and grocery stores to stock and sell a wider variety of frozen vegan meat products. ## Related on Trend Hunter - [Collaborative Meatless Menus](https://www.trendhunter.com/trends/fully-meatless-menu.md) - [All-In-One Vegan Dining Apps](https://www.trendhunter.com/trends/veats.md) - [Plant-Based Concert Refreshments](https://www.trendhunter.com/trends/o2-arena-and-linda-mccartney-food.md) - [Vegan Dessert Chain Menus](https://www.trendhunter.com/trends/veganuary-2024.md) - [Vegan Steakhouses](https://www.trendhunter.com/trends/vegan-steakhouse.md) - [Alternative Protein Restaurants](https://www.trendhunter.com/trends/neat-burger-2.md) - [Veganism-Celebrating Food Festivals](https://www.trendhunter.com/trends/vegfest-free.md) - [Chef-Crafted Vegan Ready Meals](https://www.trendhunter.com/trends/vegan-ready-meal.md) - [Meatless QSR Menu Promotions](https://www.trendhunter.com/trends/meatfree-menu.md)