# Humanized Feline Illustrations The Heather Matton ‘Cats in Clothes’ Collection is Qui By Romina S. Cortellucci | Published 2012-05-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/heather-matton-cats-in-clothes References: [laughingsquid](http://laughingsquid.com/cat-in-clothes-adorable-paintings-by-heather-mattoon/) & [heathermattoon](http://www.heathermattoon.com/catsinclothes/index.php/) The Heather Matton Cats in Clothes Series is purr-fect. Created by California-based artist Heather Matton, the project was born when Matton was inspired by her own cheeky cat Megan; the first Cat in Clothes was born with Megan rocking a trench coat. Each [fashionable feline](https://www.trendhunter.com/trends/forever-21-and-sanrio) is given a name and a thorough identity. For example, the sassy Savannah “is a city girl, feminine and fierce! She takes kick-boxing classes and works as a wine buying consultant.” These precious portraits are available in print or greeting card form. Although, for $500 US, any cat lover can have Matton customize a painting or print for their beloved kitty. Dog lovers don’t fret, Matton is now featuring [Dogs in Clothes](https://www.trendhunter.com/trends/pet-passion). ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 16% | Activity: 47% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### Key Themes Behind This Trend - **Humanized Feline Illustrations:** Opportunity for disruptive innovation in the art and illustration industry by creating personalized humanized pet portraits. - **Personalized Pet Products:** Disruptive innovation opportunity in the pet industry by offering customized products and services for pet owners, such as custom paintings or prints. - **Pet Fashion and Accessories:** Disruptive innovation opportunity in the pet fashion industry by creating trendy clothes and accessories for pets, inspired by human fashion. ### Where This Applies - **Art and Illustration:** Opportunity for disruptive innovation in the art and illustration industry by incorporating personalized pet artwork into their portfolio. - **Pet Industry:** Opportunity for disruptive innovation in the pet industry by offering personalized products and services for pet owners, catering to the growing demand for unique pet experiences. - **Fashion Industry:** Opportunity for disruptive innovation in the fashion industry by tapping into the pet fashion market and creating fashionable clothing and accessories for pets. ## Related on Trend Hunter - [Playful Cat Illustrations](https://www.trendhunter.com/trends/open-meow.md) - [Cat-Themed Vday Series](https://www.trendhunter.com/trends/cuddle-collection.md) - [Adorable Cat Milk Cartons](https://www.trendhunter.com/trends/adorable-blue-cat.md) - [Humorous Cat Collectables](https://www.trendhunter.com/trends/tired-cats-gachapon.md) - [Cat-Inclusive Dinnerware](https://www.trendhunter.com/trends/fancy-feast-set-for-delight.md) - [Eclectic Cat-Specific Stores](https://www.trendhunter.com/trends/triple-t-studios.md) - [DTC Cat Lifestyle Brands](https://www.trendhunter.com/trends/cat-person.md) - [Limited-Edition Cat Dad Hoodies](https://www.trendhunter.com/trends/cat-dad-hoodies.md) - [Custom Pet Portraits](https://www.trendhunter.com/trends/portrait-mom.md)