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# DNA-Erasing Devices
Heather Dewey-Hagborg Finds a Way to Delete the Presence of a Person

By Jamie Danielle Munro | Published 2014-05-06 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/heather-deweyhagborg
References: [designboom](http://www.designboom.com/technology/invisible-dna-erase-heather-dewey-hagborg-05-04-2014/) & [deweyhagborg](http://www.deweyhagborg.com/)

Heather Dewey-Hagborg runs her own company titled Biogenfutures, which focuses on the possibilities of DNA, and how people can glean information from such a small substance. Last year the artist conducted a test where she collected [DNA samples](https://www.trendhunter.com/trends/directtoconsumer-genetic-testing) from a variety of unknown sources, then constructed portraits of these people which were incredibly accurate.

With her new project, Heather Dewey-Hagborg decided to reverse this process, creating a product that actually erases the presence of DNA. Two sprays are used, 'Erase' and 'Replace,' which actually swipes away the trace of a person being in a particular spot. While this may help some people feel their privacy is protected, the possibility of criminals using the substance for covering up questionable activity is also a risk involved in the making of the product.

Photo Credits: [designboom](http://www.designboom.com/technology/invisible-dna-erase-heather-dewey-hagborg-05-04-2014/), [deweyhagborg](http://www.deweyhagborg.com/)

## Trend Insights (Trend Hunter)

- Score: 2.2/10
- Popularity: 13% | Activity: 45% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Science](https://www.trendhunter.com/science)

## Key Themes

### Key Themes Behind This Trend

- **Dna-erasing Technology:** The development of DNA-erasing sprays presents disruptive innovation opportunities in privacy protection and crime prevention.
- **Personal Genetic Privacy:** The growing concern for personal genetic privacy creates opportunities for innovative solutions to safeguard individuals' DNA information.
- **Forensic DNA Technologies:** Advancements in forensic DNA technologies offer disruptive innovation opportunities in crime scene investigation and evidence analysis.

### Where This Applies

- **Personal Security:** The personal security industry can leverage DNA-erasing technology to develop innovative privacy protection solutions.
- **Genetic Testing:** The genetic testing industry can address the demand for personal genetic privacy by providing secure and confidential DNA analysis services.
- **Forensic Science:** The forensic science industry can incorporate advanced DNA technologies to enhance crime scene analysis and improve investigative processes.

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