# Candy Bar-Infused Frozen Cakes The Heath Ice Cream Cake is Ready for Summertime Consumption By Michael Hemsworth | Published 2019-07-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/heath-ice-cream-cake References: [foodbev](https://www.foodbev.com/news/rich-products-launches-ice-cream-cake-with-heath-chocolate-pieces/) & [richs](https://www.richs.com) The [Heath](https://www.trendhunter.com/trends/embarq-heath) Ice Cream Cake has been introduced by [Rich Products](https://www.trendhunter.com/trends/rich-products-and-funfetti) as a new frozen dessert product that will offer consumers a different way to enjoy the classic taste of the namesake candy bar. The cake consists of vanilla ice cream that has been layered with Heath Milk Chocolate English Toffee Bar pieces before being finished with a chocolate-flavored whipped topping and a [Hershey's](https://www.trendhunter.com/trends/nothing-bundt-cakes-smores-with-hershey) syrup drizzle. This makes the dessert cake ideal for enjoyment during summertime get-togethers as a way to indulge, while also beating the heat. The Heath Ice Cream Cake was explained by Rich Products Shopper Marketing Manager, In-Store Bakery and Deli Division Kimberly O'Brien who said, "Heath is one of the most sought-after ingredient mix-ins at ice cream shops across the country, so creating this new Heath ice cream cake, the only one of its kind, is a product we know consumers will crave.” ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 14% | Activity: 30% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Frozen Dessert Innovation:** The creation of candy bar-infused frozen cakes presents an opportunity for product innovation in the frozen dessert industry. - **Indulgent Summertime Treats:** The popularity of the Heath Ice Cream Cake highlights the trend of consumers seeking indulgent and refreshing desserts during the summer months. - **In-demand Mix-ins:** The high demand for Heath ingredient mix-ins at ice cream shops indicates a trend towards unique and flavorful additions in frozen desserts. ### Who This Affects Most - **Frozen Dessert Industry:** The introduction of candy bar-infused frozen cakes can disrupt the traditional frozen dessert industry by offering innovative flavor combinations and textures. - **Food and Beverage Industry:** The production of indulgent summertime treats like the Heath Ice Cream Cake presents opportunities for growth and innovation in the food and beverage industry. - **Confectionery Industry:** The use of popular candy bar ingredients in frozen cakes taps into the confectionery industry's potential for diversification and expansion into new product categories. ## Related on Trend Hunter - [Crunchy Brownie Candy Sundaes](https://www.trendhunter.com/trends/heath-caramel-brownie-cupfection.md) - [Frozen Candy Bar Confections](https://www.trendhunter.com/trends/candy-bar-ice-cream.md) - [Holiday Ice Cream Cakes](https://www.trendhunter.com/trends/almond-brittle-cake.md) - [Candy Bar-Themed Cakes](https://www.trendhunter.com/trends/cadbury-cakes.md) - [Cake-Inspired Ice Creams](https://www.trendhunter.com/trends/cake-inspired-ice-cream.md) - [Candy Cane-Infused Cakes](https://www.trendhunter.com/trends/candy-cane-cornflake-ice-cream-cake.md) - [Snack Cake-Inspired Ice Creams](https://www.trendhunter.com/trends/little-debbie-ice-cream-bars.md) - [Traditional Dessert Ice Creams](https://www.trendhunter.com/trends/handels-homemade-ice-cream-carrot-cake.md) - [Snack Cake-Flavored Ice Creams](https://www.trendhunter.com/trends/hudsonville-ice-cream-little-debbie.md)