# Self-Heating Beverage Cans 'HeatGenie' Cans Will Warm Beverages in Just Two Minutes By Joey Haar | Published 2018-03-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/heatgenie References: [fooddive](https://www.fooddive.com/news/self-heating-beverage-technology-draws-investment-from-ex-whole-foods-co-ce/510929/) & [heatgenie](http://www.heatgenie.com/) Taking hot beverages on the go can be tricky, requiring either a [high-quality travel mug](https://www.trendhunter.com/trends/allcom-smart-tumbler) or a stop at a local cafe, but the HeatGenie is a new piece of technology aiming to make it easier. The [self-heating can](https://www.trendhunter.com/trends/yoomi-solace) can bring beverages to hot in as little as two minutes without the need for an external power source, giving brands the ability to sell their beverages in more locations without having to sacrifice any degree of consumer experience. The HeatGenie technology is intuitive, even though the technology is more or less without precedent. Consumers just twist a tab at the top of the can to activate the chemical heating mechanism on the inside of the can, and within two minutes their hot beverage will be ready to drink. Not only is the tech great for coffee, but it opens the door for [canned soup, sake, and hot cider](https://www.trendhunter.com/trends/spiced-chai-latte) as well. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 56% | Activity: 68% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Self-heating Beverage Cans:** Disruptive innovation opportunity: Introduce self-heating technology to other beverage categories like canned soup, sake, and hot cider. ### Who This Affects Most - **Food and Beverage Manufacturing:** Disruptive innovation opportunity: Incorporate self-heating technology into the production of canned beverages and expand product offerings. - **Travel and Tourism:** Disruptive innovation opportunity: Develop convenient self-heating beverage options for travelers and enhance the on-the-go beverage experience. - **Retail:** Disruptive innovation opportunity: Collaborate with brands to create exclusive self-heating beverage can offerings and attract more customers to retail stores. ## Related on Trend Hunter - [Self-Chilling Cans](https://www.trendhunter.com/trends/cool-can.md) - [Self-Heating Drink Flasks](https://www.trendhunter.com/trends/kimos-vacuum-flask.md) - [Temperature-Regulating Coffee Mugs](https://www.trendhunter.com/trends/cauldryn-coffee-pro.md) - [Self-Heating Espresso Makers](https://www.trendhunter.com/trends/cera-portable-espresso-machine-pro.md) - [Sensor-Packed Smart Mugs](https://www.trendhunter.com/trends/nextmug.md) - [App-Connected Heated Mugs](https://www.trendhunter.com/trends/cera-smart-mug-2.md) - [Magnetic Battery Heated Mugs](https://www.trendhunter.com/trends/smart-coffee-mug.md) - [Connected Temperature-Controlled Mugs](https://www.trendhunter.com/trends/cera-m14-mug.md) - [Self-Heating Messenger Bags](https://www.trendhunter.com/trends/willtex-willcook.md)