# Heated Retail Food Displays The Alto-Shaam Heated Shelf Merchandisers Have Halo Heat Technology By Michael Hemsworth | Published 2021-09-14 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/heated-shelf-merchandisers References: [csnews](https://www.csnews.com/alto-shaam-heated-shelf-merchandisers) & [alto-shaam](https://www.alto-shaam.com/en) The [Alto-Shaam](https://www.trendhunter.com/trends/prodigi-combination-oven) Heated Shelf Merchandisers (HSMs) are the brand's latest version of its [warm food display equipment](https://www.trendhunter.com/trends/fresh-store-suite) that will provide retailers with a way to keep edibles ready for patrons to pick up. The unit is outfitted with a series of [open-style shelves](https://www.trendhunter.com/trends/shelf-analytics) that are paired with Halo Heat technology to provide top-down heating to help extend the life of many delicate food items. This includes sandwiches, burritos, pastries and more, according to the brand. The Alto-Shaam Heated Shelf Merchandisers (HSMs) are being made available on a staggered basis that will allow for orders for the 36-inch unit to be placed immediately including the floor-standing and countertop models. The 24-inch and 48-inch models, however, will be available later this year. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 43% | Activity: 45% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What's Driving This Trend - **Halo Heat Technology:** Opportunity for retail and food service industries to invest in heat technology to extend the life of delicate food items. - **Heated Shelf Merchandisers:** Opportunity for retail and food service industries to present food in a more appealing way and at a controlled temperature. - **Staggered Availability:** Opportunity for retail and food service industries to plan ahead for the release of the different models of the Heated Shelf Merchandisers. ### Who This Affects Most - **Retail Industry:** Using heated shelf merchandisers that incorporate heat technology can help preserve delicate food items and improve the overall appearance of the food being sold on shelves. - **Food Service Industry:** The food service industry can take advantage of the staggered availability of the different models to plan ahead and incorporate these heated shelf merchandisers into their business operations. - **Manufacturing Industry:** Manufacturing companies can benefit from investing in the production of high-quality heating and display technologies that are customized for the retail and food service industries. ## Related on Trend Hunter - [Dual-Temperature Retail Displays](https://www.trendhunter.com/trends/flexeserve-zone-xtra.md) - [Warm Food Display Units](https://www.trendhunter.com/trends/fri-jado.md) - [Rotisserie Self-Serve Display Cabinets](https://www.trendhunter.com/trends/frijado-space-saver.md) - [Multifunctional Retailer Ovens](https://www.trendhunter.com/trends/prodigi-combination-oven.md) - [Compact Temperature-Controlled Cabinets](https://www.trendhunter.com/trends/hotblox-cabinets.md) - [Preservation-Focused Food Warmers](https://www.trendhunter.com/trends/evereo.md) - [Heat-and-Eat Sandwich Ranges](https://www.trendhunter.com/trends/hot-take-crave-away-sandwiches.md) - [Attention-Grabbing Retail Displays](https://www.trendhunter.com/trends/auo.md) - [Stretched Retail Shelf Displays](https://www.trendhunter.com/trends/mds-rise.md)