# Heated Shaving Razors GilletteLabs Launched a Heated Razor at CES 2019 By Laura McQuarrie | Published 2019-01-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/heated-razor References: [businesswire](https://www.businesswire.com/news/home/20190106005087/en/AI-Powered-Skin-Analysis-Smart-Shopping-Scent-Dispersion) & [indiegogo](https://www.indiegogo.com/projects/the-heated-razor-by-gillettelabs-sold-out#/) While Gillette has introduced razors with cooling properties before, the [Procter & Gamle](https://www.trendhunter.com/trends/gemz-haircare) brand is participating in CES 2019 by introducing a Heated Razor. The Heated Razor by [GilletteLabs](https://www.trendhunter.com/trends/gilette-and-razer) boasts a warming bar that heats up in less than a second, helping to elevate the familiar experience of shaving with "the pleasure of a hot towel shave." Just a few months ago, GilletteLabs took its innovative shaving idea to [Indiegogo](https://www.trendhunter.com/trends/ceramic-shaver) to improve upon its concept with crowdsourced consumer feedback. Although many shaving razors are launched with a focus on added blades and precision, this one sets itself apart with a comfort-focused experience. Like most shaving razors, this one can be paired with replaceable Heated Razor Refill Cartridges. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 42% | Activity: 68% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### Key Themes Behind This Trend - **Heated Shaving Razors:** The trend towards heated shaving razors creates disruptive innovation opportunities for other personal care products which can incorporate heating elements into their product lines. - **Comfort-focused Experience:** The trend towards comfort-focused shaving experiences creates disruptive innovation opportunities for other personal care products which prioritize user experience over traditional metrics like blade count. - **Crowdsourced Innovation:** The trend towards using crowdsourced innovation to improve product development creates disruptive innovation opportunities for other industries, including consumer electronics and home appliances. ### Where This Applies - **Personal Care:** In the personal care industry, there is room for disruptive innovation by creating products which incorporate a heating element to create a more enjoyable user experience while using their product. - **Consumer Electronics:** Consumer electronics companies can start utilizing crowdsourcing as a way to gather feedback on their products before launching them to the market, in order to improve upon their initial concept with customers' feedback. - **Home Appliances:** Home appliance companies can explore the trend towards incorporating heating elements into their product lines to create more comfortable and enjoyable experiences while using their product. ## Related on Trend Hunter - [Sleek Snake-Adorned Razers](https://www.trendhunter.com/trends/gilette-and-razer.md) - [Hair-Lifting Electric Shavers](https://www.trendhunter.com/trends/philips-series-9-pro-electric-shaver.md) - [Sports-Themed Grooming Tools](https://www.trendhunter.com/trends/gillette-1.md) - [Palm-Sized Shavers](https://www.trendhunter.com/trends/panasonic-palm-shaver.md) - [Premium Electric Razors](https://www.trendhunter.com/trends/p3pro.md) - [Anti-Clogging Technology Razors](https://www.trendhunter.com/trends/easyrinse-disposable.md) - [Convenient Moisturizing Razors](https://www.trendhunter.com/trends/moisture-razor.md) - [Razor-Cleaning Tools](https://www.trendhunter.com/trends/razor-beam.md) - [Compact Electric Razors](https://www.trendhunter.com/trends/arc5.md)