# Self-Heating Hair Masks Redken's Heated Hair Mask Comes in a Sachet That Heats Itself Upon Opening By Laura McQuarrie | Published 2017-04-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/heated-hair-mask References: [packagingdigest](http://www.packagingdigest.com/flexible-packaging/19-award-winning-flexible-packages-trumpet-holistic-solutions-2017-03-02/page/0/16) & [redken](https://www.redken.com/products/hair-care/heatcure/at-home-self-heating-mask) While most [heated hair mask](https://www.trendhunter.com/trends/dream-blowout-glass) products must be activated with a hair dryer, a specialized [hair dryer cap](https://www.trendhunter.com/trends/the-hair-steamer) or at the very least, a towel wrap, [Redken's](https://www.trendhunter.com/trends/acidic-bonding-concentrates) Heatcure At-Home Self-Heating Mask boasts packaging that does all the heating itself. The hair care product is packaged in a small, single-use sachet, so that when the label on the front is peeled off, air enters the package. Immediately, this causes a reaction that triggers the self-heating features of the product. This process reminds of the way that pocket-sized hand warmers provide a source of heat, as they are activated with exposure to air. The design of Redken's Heatcure At-Home Self-Heating Mask sachet was recently recognized with an award for technical innovation at the 2017 Flexible Packaging Achievement Awards. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 56% | Activity: 73% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### Why This Trend Is Growing - **Self-heating Products:** Implementing self-heating technology in other beauty and personal care products can provide convenience to consumers. - **Single-use Packaging:** Using single-use packaging in other industries can make products more accessible and easier to use for consumers. - **Minimal-activation Products:** Creating products that require minimal activation can appeal to consumers looking for quick and convenient beauty routines. ### Industries Being Reshaped - **Beauty and Personal Care:** Self-heating technology and single-use packaging can be incorporated in other hair and skin care products, enhancing convenience for consumers. - **Outdoor and Sporting Goods:** Self-heating technology can be applied to products such as hand warmers and blankets for outdoor activities such as camping and hiking, providing warmth and comfort to users. - **Food and Beverage:** Single-use packaging can be used for on-the-go food packaging, making it easier for consumers to consume meals and snacks while on the move. ## Related on Trend Hunter - [One-Minute Hair Masks](https://www.trendhunter.com/trends/swair-speedmask.md) - [Rapid Repair Hair Masks](https://www.trendhunter.com/trends/instacure.md) - [Citrus-Infused Hair Masks](https://www.trendhunter.com/trends/power-smooth-mask.md) - [Highly Hydrating Hair Masks](https://www.trendhunter.com/trends/hydrating-hair-mask1.md) - [Four-Minute Hair Masks](https://www.trendhunter.com/trends/glaziplex-bond-repair-mask.md) - [Frizz-Reducing Haircare Masks](https://www.trendhunter.com/trends/seen-frizz-repair-treatment-mask.md) - [Wash-Free Hair Masks](https://www.trendhunter.com/trends/soulstruck-nourishing-dry-hair.md) - [Spray-On Dry Hair Masks](https://www.trendhunter.com/trends/dry-hair-masks.md) - [Deeply Nourishing Hair Masks](https://www.trendhunter.com/trends/nutrition-hair-care-mask.md)