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# Heated Body Pillows
LightMates to Replace Life Mates?

By Elsa Blaine | Published 2008-09-05 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/heated-body-pillows-lightmate-to-replace-life-mates
References: [popgadget.net](http://www.popgadget.net/2008/09/lightmate_the_n.php#more)

Can the **LightMate** body pillow really replace the warmth of human companionship? The talented Francesca Lanzavecchia, who has designed the some amazingly [fashionable body braces](https://www.trendhunter.com/trends/heated-shawl), has also designed the LightMate, a [glowing heated pillow](https://www.trendhunter.com/trends/soft-lamp) designed for you to cuddle when you need a friend.

Lanzavecchia says "LightMates are soft anthropomorphic pillows and warming lamps. This awfully attractive creature heats, lights and provides company. Their different sizes answer to everyone’s need of heat; [a mate to hug](https://www.trendhunter.com/trends/hugarounds) or a huge companion you can lay on."

Personally, I'm thinking that this pillow looks a little like intestines; but if cozying up to the LightMate brings you pleasure, what does it matter how it looks?

## Trend Insights (Trend Hunter)

- Score: 5.2/10
- Popularity: 71% | Activity: 76% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### Why This Trend Is Growing

- **Heated Body Pillows:** Body pillows that provide warmth and comfort through heat are becoming more popular, offering an opportunity for companies to innovate with unique designs and features.
- **Anthropomorphic Pillows:** Anthropomorphic pillows that offer comfort and companionship through unique designs and warming features have potential for disruptive innovation within the home goods and novelty gift industries.
- **Lamps with Warming Features:** Lamps with added warming features are a growing trend, opening up opportunities for innovation within the lighting and home goods industries.

### Industries Being Reshaped

- **Home Goods:** There is a growing market for heated body pillows, anthropomorphic pillows, and lamps with warming features in the home goods industry, offering opportunities for companies to create unique and innovative products.
- **Novelty Gift:** Anthropomorphic heated body pillows and lamps with warming features are unique and fun gift options, creating opportunities for companies within the novelty gift industry.
- **Lighting:** The incorporation of warming features into lamps is a growing trend within the lighting industry, providing an opportunity for companies to differentiate themselves and create innovative products.

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