# 60s Glamazon Editorials The Heat Wave Glamoholic Image Series is a Modern Take on MOD Styling By Jana Pijak | Published 2013-07-15 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/heat-wave-glamoholic References: [designscene.net](http://www.designscene.net/2013/07/mariana-braga-frankie-morello-glamoholic-magazine.html) & [designscene.net](http://www.designscene.net/brands/frankie-morello) Top model Mariana Braga stars in the 'Heat Wave' Glamoholic image series by photographer Ryan Jerome. The Lab Model Agency Milan face sports an opulent and 60s inspired wardrobe of statement pieces from designer Frankie Morello's Spring/Summer 2013 collection. Stylist Alba Melendo Garcia and fashion collaborator Mariana Padin work together to dress Mariana in contemporary MOD looks that are a perfect option for a luxurious yacht ride or a day of poolside lounging. Whether sporting [over-sized caftans](https://www.trendhunter.com/trends/sel-de-mer) or [sequined statement boots](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam). the gorgeous model is a retro vision who is ready to face the sun's rays in style. The 'Heat Wave' Glamoholic image series also features fresh and beach-ready beauty looks that are courtesy of hair and makeup expert Melissa Marcello. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 85% | Activity: 65% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Why This Trend Is Growing - **Retro-inspired Fashion:** Disruptive innovation opportunities lie in creating contemporary takes on vintage styles. - **Statement Accessories:** Opportunities for disruptive innovation can be found in designing unique and eye-catching accessories. - **Beach-ready Beauty:** Innovation opportunities arise in developing new beauty products and techniques for beach and summer looks. ### Industries Being Reshaped - **Fashion:** The fashion industry can explore modernizing retro styles and creating unique accessories. - **Beauty:** The beauty industry can focus on developing innovative products and techniques for beach and summer looks. - **Photography:** Photography industry can leverage the trend of retro-inspired fashion shoots to create captivating images. ## Related on Trend Hunter - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Enchanting Mediterranean Swim Collections](https://www.trendhunter.com/trends/casa-del-sol-collection.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Versatile Sleek Swimwear Designs](https://www.trendhunter.com/trends/dandy-del-mar.md) - [Dreamy Summer Swimwear Collections](https://www.trendhunter.com/trends/triangls-mirage-drop.md) - [Resort-Ready Apparel Collections](https://www.trendhunter.com/trends/marie-oliver.md) - [Stylish Holiday-Ready Apparel](https://www.trendhunter.com/trends/bain-de-minuit.md)