# See-Through Plastic Trenches ‘Heat Index' in Elle US April 2010 is Steamy By Venessa Fisher | Published 2010-04-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/heat-index References: [fashiongonerogue](http://www.fashiongonerogue.com/2010/04/14/rie-rasmussen-by-max-farago-in-heat-index-elle-us-may-2010/) & [elle](http://www.elle.com) Statuesque model Rie Rasmussen looks super hot in her latest work for Elle US April 2010. The shoot entitled ‘Heat Index,’ shot by photographer Max Farago takes place on the open desert road with a vintage convertible as a prop. Styled by Mel Ottenberg, ‘Heat Index’ features pieces from [Fendi](https://www.trendhunter.com/trends/fendi-ss24), Missoni and [Chloe](https://www.trendhunter.com/trends/phoebe-philo) including colorful bodysuits, hot pants and a see-thorough plastic trench in case of a serious downpour. **Implications** - Any company seeking a way to generate immediate brand awareness and interest would be wise to invest in sexually charged advertising. By appealing to a consumer's carnal desires, the company stands a good chance of drawing interest from regular consumers, the media, and those critical of the ad's sexual content. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 39% | Activity: 32% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Sexually Charged Advertising:** Companies can generate immediate brand awareness and interest by investing in sexually charged advertising. - **Colorful Bodysuits and Hot Pants:** Fashion brands can capitalize on the popularity of colorful bodysuits and hot pants to attract customers and drive sales. - **See-through Plastic Trenches:** Opportunities exist for fashion companies to innovate and create see-through plastic trenches as a trendy and functional fashion item. ### Industries Being Reshaped - **Fashion:** Fashion industry can leverage sexually charged advertising and create trendy outfits like colorful bodysuits and hot pants. - **Advertising:** Advertising industry can explore sexually charged advertising as a disruptive innovation opportunity to generate immediate brand awareness. - **Material Science:** Material science industry can explore the innovation of see-through plastic materials for applications such as fashion trench coats. ## Related on Trend Hunter - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md) - [Naughty Holiday Campaigns](https://www.trendhunter.com/trends/diesels-xxxmas.md) - [Dreamy Summer Swimwear Collections](https://www.trendhunter.com/trends/triangls-mirage-drop.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Desert-Inspired Fashion Collections](https://www.trendhunter.com/trends/rudsak-ss25-collection.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Spring Fashion Blooms](https://www.trendhunter.com/trends/reformation-spring-2025.md)