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# Cauliflower Breakfast Cups
Caulipower's Heat-and-Eat Cups Combine Scrambled Eggs & Veggies

By Laura McQuarrie | Published 2021-10-26 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/heat-and-eat-cups
References: [foodbusinessnews.net](https://www.foodbusinessnews.net/articles/19896-caulipower-debuts-breakfast-offerings) & [eatcaulipower](https://eatcaulipower.ca/en/?gclid=CjwKCAjwzt6LBhBeEiwAbPGOgerG1byERaPAU6lPmaQ3KtV0e4zGijDKRY_Vb54N15t8izwQXbpZzRoCBfsQAvD_BwE)

![Cauliflower Breakfast Cups](https://cdn.trendhunterstatic.com/thumbs/463/heat-and-eat-cups.jpeg)

[Caulipower](https://www.trendhunter.com/trends/vegetable-based-pastas) is expanding its product portfolio with brand-new breakfast offerings in the form of heat-and-eat cups that combine scrambled eggs with cauliflower and other nutritious vegetables. The available options include Broccoli Cheddar; Southwest, which has sweet potatoes, black beans, corn, bell peppers, red onions and poblano peppers; and Spicy Sesame with sweet potatoes, corn, carrots, onions, bell peppers, black sesame seeds and seasoning that dials up the heat.

These [heat-and-eat breakfast cups](https://www.trendhunter.com/trends/breakfast-bun) are free from gluten, artificial colors, flavors and preservatives, and they are useful for enjoying a quick meal in the morning. These products help to recognize that Americans are looking for healthier breakfast options that are also convenient to make and comforting to enjoy.

## Trend Insights (Trend Hunter)

- Score: 1.7/10
- Popularity: 9% | Activity: 33% | Freshness: 10%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Key Themes Behind This Trend

- **Healthy Convenience:** Opportunity for innovative solutions that combine healthy ingredients and easy preparation for time-starved customers.
- **Vegetable-centric:** Innovation potential for convenient and tasty vegetable-based breakfast options to meet increasing consumer demand.
- **Gluten-free:** Innovative solutions that offer a wide variety of gluten-free breakfast options for customers with dietary restrictions.

### Where This Applies

- **Food and Beverage Manufacturing:** Potential for new product development, packaging and distribution solutions for easy, healthy breakfast options.
- **Health and Wellness:** Opportunity for innovation for vegetable-based, gluten-free breakfast options to support health-conscious consumers.
- **Consumer Goods:** Potential for disruptive innovation in new breakfast product development for time-starved, health-conscious customers looking for quick and easy options.

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