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# Hearty Rotisserie Chicken Dinners
The Buff’d Up Meal Deal Gives Consumers More Bang for Their Buck

By Katherine Pendrill | Published 2016-05-09 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/hearty-rotisserie-chicken
References: [chewboom](http://www.chewboom.com/2016/05/08/swiss-chalet-launches-new-buffd-chicken-meal-deal/) & [swisschalet](https://www.swisschalet.com/menu/chicken/honey-garlic-feature)

Swiss Chalet Canada is now offering a limited-time promotion on its hearty rotisserie chicken dinner. With summer just around the corner, the new meal deal adds a flavorful twist to the chain's signature grilled chicken.

The new 'Buff’d Up Meal Deal' is a limited-time promotion that allows consumers to enjoy a full chicken dinner for a special price. The deal includes a quarter piece of the chain's hearty rotisserie chicken coated in a slightly sweet Honey Buffalo sauce. The chicken is accompanied by buffalo-seasoned fries, a slice of garlic toast, coleslaw and a [dipping sauce](https://www.trendhunter.com/trends/big-dip-energy). Customers can also choose between a starter salad or a slice of pie for dessert. The entire meal can be purchased for just $12.99 until June 12th.

The new meal deal demonstrates how chain restaurants can experiment with signature dishes to appeal to customers looking for new and exciting flavors.

## Trend Insights (Trend Hunter)

- Score: 2.3/10
- Popularity: 50% | Activity: 12% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What's Driving This Trend

- **Limited-time Meal Deals:** Chain restaurants can offer limited-time meal deals to entice customers with new and exciting flavors.
- **Flavorful Twist on Signature Dishes:** Chain restaurants can add a flavorful twist to their signature dishes to keep customers coming back for more.
- **Affordable Full Chicken Dinners:** Affordable meal deals that offer a full chicken dinner with sides can appeal to value-conscious consumers.

### Who This Affects Most

- **Restaurant:** Chain restaurants can utilize limited-time meal deals and flavorful twists on their signature dishes to attract and retain customers.
- **Food and Beverage:** Affordable meal deals and unique flavor combinations can create new opportunities within the food and beverage industry.
- **Hospitality:** Innovative menu options can both attract and delight customers, creating disruptive innovation opportunities within the hospitality industry.

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