# Celebratory Heart-Warming Commercials Nike Released an Ad That Celebrates Chinese New Year By Kalin Ned | Published 2020-01-22 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/heartwarming-commercial References: [designtaxi](https://designtaxi.com/news/408175/Nike-s-First-Ever-Chinese-New-Year-Ad-Is-Melting-Hearts-Around-The-World/) & [youtube](https://www.youtube.com/watch?v=YPN2mQEsnd8) No matter what technology or innovative technique is involved, a heart-warming commercial has always the potential to capture consumer attention — if done right. From the looks of it, [Nike](https://www.trendhunter.com/trends/air-force-1-low-6) was successful. To celebrate [Chinese New Year](https://www.trendhunter.com/trends/2025-chinese-new-years), the sportswear giant launched an ad that pulled at the heartstrings. The commercial was a minute long and it is centered around the Chinese custom of passing around [red envelopes](https://www.trendhunter.com/trends/personalized-ai-red-envelopes) during the holidays. It depicts a small girl who is handed an envelope by her aunt but she doesn't accept it because her mother had told her it was rude to do so. To avoid it, she runs away. It isn't until she is a married woman that the girl accepts the packet, but when she tries to return the favor, the aunt runs away in her own Nikes. Image Credit: Facebook @JohnCheLin ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 4% | Activity: 30% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Heart-warming Commercials:** Heart-warming commercials have the potential to capture consumer attention and create emotional connections, offering opportunities for brands to stand out and build loyalty. - **Celebrating Cultural Traditions:** Ads that celebrate cultural traditions can resonate with diverse audiences and promote inclusivity, providing brands an avenue to connect with consumers on a deeper level. - **Storytelling Through Advertising:** Using storytelling techniques in advertising can create a memorable and impactful narrative experience, allowing brands to engage consumers in a more meaningful way. ### Where This Applies - **Sportswear:** Sportswear brands can leverage heart-warming commercials to showcase their products as part of a larger narrative that resonates with consumers, encouraging emotional connections and brand loyalty. - **Advertising:** The advertising industry can explore the use of cultural celebrations and personal stories to create emotionally engaging campaigns that foster consumer connections and leave a lasting impact. - **Marketing and Branding:** Marketers and branding professionals can harness the power of storytelling to weave narratives around cultural traditions, generating authentic and relatable content that builds brand affinity and strengthens consumer relationships. ## Related on Trend Hunter - [Nostalgic Lunar New Year Spots](https://www.trendhunter.com/trends/chinese-new-year-film.md) - [Thematic Athlete-Celebrating Dairy Commercials](https://www.trendhunter.com/trends/dairy-commercial.md) - [Lunar Festivity-Inspired Embroidered Shoes](https://www.trendhunter.com/trends/air-force-1-low-6.md) - [Lunar New Year Campaigns](https://www.trendhunter.com/trends/lunar-new-year-campaign1.md) - [Emotionally Engaging Holiday Advertisements](https://www.trendhunter.com/trends/the-power-of-wishes.md) - [Authentic Mother's Day Commercials](https://www.trendhunter.com/trends/amazon-boxes.md) - [Lunar New Year Animations](https://www.trendhunter.com/trends/cjroblue.md) - [Lunar Craft Fashion](https://www.trendhunter.com/trends/adidas-lunar-new-year.md) - [Chinese Tradition-Celebrating Accessory Collections](https://www.trendhunter.com/trends/2025-chinese-new-years.md)