# Nighttime Hearthrob Editorials Kit Harington Channels a Brooding Outdoor Persona for L'Uomo Vogue By M | Published 2016-05-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/heartthrob-editorial References: [hypebeast](http://hypebeast.com/2016/5/kat-harington-luomo-vogue-shoot) & [vogue.it](http://www.vogue.it/en/l-uomo-vogue/) Kit Harington's revival as the character Jon Snow on Game of Thrones has sparked a fan frenzy, and this heartthrob editorial for [men's fashion publication](https://www.trendhunter.com/trends/louis-vuitton-ss26) L'Uomo [Vogue](https://www.trendhunter.com/trends/forever-care). The shoot captures Harington's on-screen character with a night time setting that showcases Harington in the bushes looking dark, mysterious and incredibly stylish. The entire editorial has almost an ominous theme to it, taking inspiration from Jon Snow's brooding and unpredictable character on the popular fantasy series. The illustrations capture Harington dressed elegantly in suits, long overcoats and crips white shirts wandering through fields of tall grass late at night. The fashions focus on [modern men's outerwear](https://www.trendhunter.com/trends/london-a-love-affair) made from luxe materials such as wool juxtaposed against the mysterious backdrop of the countryside setting. The lack of light adds focus to Harington's unreadable expressions, which he is so well-known for in Game of Thrones. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 72% | Activity: 69% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What Makes This Trend Stand Out - **Mysterious Fashion Editorials:** Disruptive innovation opportunity: Develop fashion editorials that capture mysterious and ominous themes, drawing inspiration from popular characters and settings. - **Nighttime Outdoor Advertising:** Disruptive innovation opportunity: Create outdoor advertising campaigns that utilize nighttime settings to add an air of intrigue and mystery. - **Luxury Men's Outerwear:** Disruptive innovation opportunity: Design and produce modern men's outerwear that combines luxurious materials with a mysterious aesthetic. ### Sectors Adopting This - **Fashion Publishing:** Disruptive innovation opportunity: Revolutionize the fashion publishing industry by producing editorials that tap into the allure of popular characters and themes. - **Advertising:** Disruptive innovation opportunity: Transform the advertising industry by incorporating nighttime settings into campaigns, captivating audiences with a sense of mystery. - **Men's Fashion:** Disruptive innovation opportunity: Redefine the men's fashion industry by creating outerwear that blends luxury with an enigmatic style. ## Related on Trend Hunter - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Cinematic Thriller-Inspired Runways](https://www.trendhunter.com/trends/jw-anderson-fw-2024.md) - [British Singer-Starred Fashion Campaigns](https://www.trendhunter.com/trends/jw-anderson-4.md) - [Celebrity-Backed Luxury Menswear Campaigns](https://www.trendhunter.com/trends/luxury-menswear-campaign.md) - [Redefined Masculinity Branding](https://www.trendhunter.com/trends/tough-guys-soft-sweaters.md) - [Actor-Starring Collaborative Fashion](https://www.trendhunter.com/trends/elder-statesman-and-ugg.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Sleek Western Boots](https://www.trendhunter.com/trends/naked-wolfes-stark-boot.md)