# Heart-Shaped Pizzas Boston Pizza's Valentine's Day Special Raises Money for Charity By Meghan Young | Published 2015-02-05 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/heartshaped-pizza References: [bostonpizza](http://bostonpizza.com/) In place of the usual [chocolates and roses](https://www.trendhunter.com/trends/gardners-candies) often purchased in lieu of Valentine's Day, Boston Pizza is giving people the option to shower their loved one with heart-shaped pizzas. Not everyone has a sweet tooth or loves receiving stuffed animals as an adult. And as the sentiment goes, the way to a person's heart is often through his or her stomach. Yet Boston Pizza's heart-shaped pizzas provide more than an alternative to traditional Valentine's Day gifts. A dollar from every heart-shaped pizza purchased on February 14 will be donated to the [Boston Pizza Foundation](https://www.trendhunter.com/trends/squarefooter-pizzas) Future Prospects, a charity helping youth across Canada benefit from positive mentorships. The heart-shaped pizzas are available in small and medium sizes with any of the gourmet and create-your-own pizza varieties. This allows the giver to personalize the meal for his or her significant other. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 71% | Activity: 76% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Charity](https://www.trendhunter.com/charity) ## Key Themes ### Key Themes Behind This Trend - **Charity Tie-in Promotions:** Companies can offer charitable donations for products sold as a way to increase sales and build customer loyalty while supporting social causes. - **Alternative Valentine's Day Gifts:** Businesses could create unique gifts for Valentine's day as an alternative to the traditional chocolates and flowers, like heart-shaped pizzas!. - **Personalized Food Options:** Companies could offer customizable food options, like gourmet and create-your-own pizzas, to allow customers to personalize meals and increase engagement. ### Where This Applies - **Restaurant:** Restaurants can offer specials and unique menu items for occasions or holidays to increase sales and create memorable customer experiences. - **Charity:** Charities can partner with businesses to promote their causes while also receiving donations based on products sold. - **Retail:** Retail companies can offer unique products for occasions, like Valentine's Day, to capture customers' attention and increase sales. ## Related on Trend Hunter - [Charitable Heart-Shaped Pizzas](https://www.trendhunter.com/trends/new-heartshaped-pizza.md) - [Romantic Pizzeria Menu Items](https://www.trendhunter.com/trends/papa-johns-heartshaped-pizza.md) - [Heart-Shaped Pepperoni Kits](https://www.trendhunter.com/trends/hearttoheart-kits.md) - [Social Good Valentine's Pizzas](https://www.trendhunter.com/trends/lou-malnatis-pizzeria.md) - [Heart-Shaped Frozen Pizzas](https://www.trendhunter.com/trends/digiorno-heartichoke-pizza.md) - [Romantic Pizzeria Menus](https://www.trendhunter.com/trends/mountain-mikes-pizza-valentines-day-menu.md) - [Japanese Heart-Shaped Pizzas](https://www.trendhunter.com/trends/love-roni.md) - [Heart-Shaped Cheesy Breads](https://www.trendhunter.com/trends/heartshaped-3cheeser-howie-bread.md) - [Romantic Pull-Apart Desserts](https://www.trendhunter.com/trends/valentines-twists.md)