# Romantic Long-Distance Pizza Ads Boston Pizza's Heart-Shaped Pizza Surprise is Heartwarming By Grace Mahas | Published 2020-02-13 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/heartshaped-pizza-surprise References: [youtube](https://www.youtube.com/watch?v=NRgurKIZOhw) & [bostonpizza](https://bostonpizza.com/) To celebrate love this [Valentine's Day](https://www.trendhunter.com/trends/subway-4), [Boston Pizza](https://www.trendhunter.com/trends/za-for-pa-fathers-day-gift-shop) is pulling at your heartstrings with its '40th Anniversary Heart-Shaped Pizza Surprise' commercial. Featuring couple Sarah and Nick -- located thousands of miles apart -- we see the pair sharing the brand's iconic heart-shaped pizza over a video call, only to have Nick excuse himself and secretly make his way to Sarah. The video ends by capturing Nick surprising Sarah and the two rejoicing in seeing one another. Peter Blackwell, SVP Marketing and Communications at Boston Pizza, notes: "Boston Pizza has been bringing Canadians together to share heart-shaped pizzas for 40 years and we thought it was important to find a fresh way to celebrate the fact that so many people have shared a heart-shaped Boston Pizza together since we started making them all the way back in 1980. We hope Nick and Sarah’s story will inspire Canadians from coast-to-coast to share a heart-shaped Boston Pizza this Valentine’s Day.” ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 1% | Activity: 35% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### Key Themes Behind This Trend - **Long-distance Celebrations:** Opportunities for brands to create heartwarming ads that showcase long-distance relationships and the power of connection. - **Surprise Marketing:** Brands can capitalize on the element of surprise to create emotional connections with their audience. - **Virtual Celebrations:** As remote communication becomes more prevalent, brands can leverage virtual platforms to create shared experiences and celebrate special occasions. ### Where This Applies - **Food and Beverage:** Food and beverage establishments can promote special menu items and experiences that resonate with consumers' emotional connections. - **Telecommunications:** Telecommunication companies can highlight the role their products and services play in facilitating long-distance relationships and celebrations. - **Advertising and Marketing:** Ad agencies can develop creative campaigns that capitalize on surprise, emotion, and the power of long-distance connections to create impactful brand experiences. ## Related on Trend Hunter - [Romantic Pizzeria Menu Items](https://www.trendhunter.com/trends/papa-johns-heartshaped-pizza.md) - [Heart-Shaped Pepperoni Kits](https://www.trendhunter.com/trends/hearttoheart-kits.md) - [Spicy-Sweet Breakup Pizzas](https://www.trendhunter.com/trends/goodbye-pies.md) - [Romantic Pizzeria Menus](https://www.trendhunter.com/trends/mountain-mikes-pizza-valentines-day-menu.md) - [Social Good Valentine's Pizzas](https://www.trendhunter.com/trends/lou-malnatis-pizzeria.md) - [Heart-Shaped Frozen Pizzas](https://www.trendhunter.com/trends/digiorno-heartichoke-pizza.md) - [Charitable Heart-Shaped Pizzas](https://www.trendhunter.com/trends/new-heartshaped-pizza.md) - [Japanese Heart-Shaped Pizzas](https://www.trendhunter.com/trends/love-roni.md) - [Romantic Boy Band Pizzas](https://www.trendhunter.com/trends/the-shape-of-my-heartshaped-pizza.md)