# Heart-Shaped Mother's Day Pizzas California Pizza Kitchen Launched Heart-Shaped Pizzas for Moms By Grace Mahas | Published 2021-05-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/heartshaped-mothers-day-pizzas References: [cpk](https://www.cpk.com/?mothersday) & [cpk](https://www.cpk.com/events/mothers-day) [California Pizza Kitchen](https://www.trendhunter.com/trends/california-pizza-kitchen), the brand responsible for creating the now iconic California-style pizza, recently launched a new Mother's Day initiative – the Heart-Shaped Mother's Day Pizzas. Created to show moms across the country how important they are, the delicious heart-shaped pizzas are available for no additional charge in all varieties on Mother’s Day. Dine-in guests on May 9 will receive a special discount that is redeemable between May 10-16. In an effort to support mothers all over the world, California Pizza Kitchen will donate 20% of all food and beverage purchases between May 3-6 to [Every](https://www.trendhunter.com/trends/animal-free-egg-protein) Mother [Counts](https://www.trendhunter.com/trends/kit-kat-counts) "when you mention Every Mother Counts" a nonprofit "committed to helping women around the world to enter motherhood and not only survive but thrive." For the last-minute gift-giver, 10% of online gift cards purchased throughout the month of May will also benefit Every Mother Counts when using code MOM2021. Image Credit: California Pizza Kitchen ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 19% | Activity: 60% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Food Industry Personalized Campaigns:** More personalized campaigns through various occasions could be launched in the Food industry, catering to different consumer needs and boosting sales - **Hybrid Food Shapes/products:** Hybrid food shapes and products offering a unique celebratory experience for consumers could bring innovation opportunities in the Food and Beverage sector - **Charitable Campaigns:** Launching more charitable campaigns could be a trendsetter attracting more consumer attention and goodwill while building a positive image for themselves in the Food industry ### Sectors Adopting This - **Food Industry:** The food industry could promote their brand and sales through launching more personalized campaigns and charitable initiatives - **Celebration Industry:** Creating unique shapes and products for various occasions under the Celebration industry could lead to innovative opportunities for businesses - **Nonprofit Industry:** Partnering with for-profit businesses with charitable initiatives could help the nonprofit industry raise awareness and funding towards their cause, as seen with this collaboration with Every Mother Counts in the food industry ## Related on Trend Hunter - [Celebratory Mother's Day Pizzas](https://www.trendhunter.com/trends/california-pizza-kitchen.md) - [Charitable Heart-Shaped Pizzas](https://www.trendhunter.com/trends/new-heartshaped-pizza.md) - [Love-Themed Pizza Promotions](https://www.trendhunter.com/trends/papa-ginos-pizza.md) - [Romantic Pizzeria Menus](https://www.trendhunter.com/trends/mountain-mikes-pizza-valentines-day-menu.md) - [Romantic Pizzeria Menu Items](https://www.trendhunter.com/trends/papa-johns-heartshaped-pizza.md) - [Heart-Shaped Pepperoni Kits](https://www.trendhunter.com/trends/hearttoheart-kits.md) - [Heart-Shaped Frozen Pizzas](https://www.trendhunter.com/trends/digiorno-heartichoke-pizza.md) - [Mother's Day Pizza Deals](https://www.trendhunter.com/trends/7-meat-pizza.md) - [Social Good Valentine's Pizzas](https://www.trendhunter.com/trends/lou-malnatis-pizzeria.md)