# Heart-Shaped Macaron Cookies Costco is Selling Heart-Shaped Macarons This Valentine's Day By Katherine Pendrill | Published 2022-01-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/heartshaped-macarons References: [tinybeans](https://tinybeans.com/costco-le-chic-patissier-heart-shaped-macarons-valentines-day/) & [lechicpatissier](https://lechicpatissier.com/macarons-1)  Just when it seemed Valentine's Day couldn't get any sweeter, [Costco](https://www.trendhunter.com/trends/sugar-cookie-mac-pops) has begun selling adorable Heart-Shaped Macarons. Created by the Le Chic Pâtissier brand, the new Heart-Shaped Macarons are a delicious twist on a [classic French cookie](https://www.trendhunter.com/trends/pumpkin-macaron). Created specifically for Valentine’s Day, each box features macaron made up of melt-in-your-mouth ganache of fruit puree filling sandwiched between two almond biscuit meringues. The cookies are made from natural ingredients, fresh seasonal fruits, and high-quality vanilla from Madagascar. As the online description for the cookies reads: "We want our luxurious macarons to convey the love and admiration you feel when you gift your love one, friend, or acquaintance this dessert." Pick up some Heart-Shaped Macarons at Costco now before this sweet treat disappears for the season; Image Credit: Le Chic Pâtissier ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 46% | Activity: 51% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Valentine's Day Seasonal Treats:** Businesses can create limited edition items to promote seasonal events such as Valentine's Day. - **Natural and High-quality Ingredients:** Using fresh and high-quality ingredients can differentiate a business' products. - **Adorable Food Shapes and Designs:** Designing food with unique shapes or designs can attract customers and increase sales. ### Industries Being Reshaped - **Specialty Foods:** Companies specializing in unique foods can use creative shapes and seasonal items to attract customers. - **Event Planning:** Event planners can use seasonal items and limited edition treats to enhance Valentine's Day celebrations. - **Gift Giving and Retail:** Retail businesses and gift shops can utilize seasonal items and unique designs to increase sales during holidays such as Valentine's Day. ## Related on Trend Hunter - [Valentine's Macaron Boxes](https://www.trendhunter.com/trends/laduree-canada.md) - [Macaron-Made Dessert Pops](https://www.trendhunter.com/trends/sugar-cookie-mac-pops.md) - [Tart Chocolate-Packed Cookies](https://www.trendhunter.com/trends/costco-1.md) - [Rich Chocolate-Enrobed Macarons](https://www.trendhunter.com/trends/chocolate-dipped-macarons.md) - [Adorable Heart-shaped Cookie Sets](https://www.trendhunter.com/trends/valentines-day-cookie1.md) - [Valentine's Day Treat Launches](https://www.trendhunter.com/trends/laduree-india.md) - [Romantic Artisan Dessert Lineups](https://www.trendhunter.com/trends/love-sweet-love-collection.md) - [Heart-Shaped Valentine's Day Pastas](https://www.trendhunter.com/trends/ricotta-cuoricini-ravioli.md) - [Handmade Romantic Baked Goods](https://www.trendhunter.com/trends/paris-baguettes-valentines-day-treats.md)