# Chewy Heart-Shaped Candies Starburst's New Heart-Shaped Jellybeans are Perfect for Valentine's Day By Katherine Pendrill | Published 2019-01-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/heartshaped-jellybeans References: [delish](https://www.delish.com/food-news/a25747725/starburst-heart-jellybeans/) & [bustle](https://www.bustle.com/p/starbursts-heart-shaped-jellybeans-just-hit-stores-for-valentines-day-15573652) Whether you're ready for it or not, [Valentine's](https://www.trendhunter.com/trends/bebeto-valentines) Day is just around the corner and that means time for [Starburst's](https://www.trendhunter.com/trends/starburst) new heart-shaped jellybeans. Even if you don't have a special person to share the day with, these tasty candies are the perfect gift for yourself. Starburst's new heart-shaped jellybeans are a seasonal treat that will be around just for the Valentine's Day season. The candies consist of chewy heart-shaped jellybeans in pinks in red and pink hues. Perhaps the best part is that the candies are strawberry and cherry flavored, which are fan-favorite flavors among Starburst lovers. As the brand explains, "Each of these classic candies is like [Cupid's](https://www.trendhunter.com/trends/chocolate-cover-strawberry-cinnamon-rolls) arrow to the tongue of anyone they come into contact with. Give the gift that's sure to register a direct hit this Valentine's." Image Credit: *Starburst.* ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 3% | Activity: 11% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Seasonal Candy Trends:** Brands can capitalize on seasonal trends by creating limited-edition items like Starburst's heart-shaped jellybeans for Valentine's Day. - **Customized Candy Trends:** Candy brands can create customized candy shapes and flavors, like heart-shaped jellybeans with popular flavors, to attract customers looking for unique and personalized gifts. - **Holiday-themed Candy Trends:** Candy brands can create holiday-themed items for various occasions (like Valentine's Day) to tap into a larger consumer market and increase sales during specific times of the year. ### Sectors Adopting This - **Confectionery Industry:** The confectionery industry can create limited-edition seasonal treats, like Starburst's heart-shaped jellybeans, to generate sales and interest among customers during specific times of the year. - **Gift Industry:** Gift companies and retailers can stock up on limited-edition seasonal candy items, like Starburst's heart-shaped jellybeans, to sell as unique and personalized gifts for various occasions. - **Holiday and Seasonal Industry:** Holiday-themed companies can partner with candy brands to create limited-edition candy items, like Starburst's heart-shaped jellybeans, that align with specific holidays or seasons to increase consumer engagement and sales. ## Related on Trend Hunter - [Shareable Low-Sugar Candies](https://www.trendhunter.com/trends/smartsweets-strawberry-hearts.md) - [Valentine's-Themed Marshmallow Bags](https://www.trendhunter.com/trends/jet-puffed-1.md) - [Romantic Soft Candy Treats](https://www.trendhunter.com/trends/squashies-love-hearts.md) - [Pillowy Valentine's Candy Treats](https://www.trendhunter.com/trends/barratt-sweet-shop-flumps-hearts.md) - [Heart-Shaped Valentine's Day Marshmallows](https://www.trendhunter.com/trends/stuffed-puffs-valentines-day.md) - [Inclusive Valentine's Day Candies](https://www.trendhunter.com/trends/haribo-valentines-day-products.md) - [Fruity Foam-Like Candy Hearts](https://www.trendhunter.com/trends/haribo-berry-hearts.md) - [Romantically Themed Candy Lines](https://www.trendhunter.com/trends/american-licorice-company-valentines-day.md) - [Textural Romantic Candy Ranges](https://www.trendhunter.com/trends/bebeto-valentines-day.md)