# Heart Motif Spring Jackets Goodhood and Universal Collaborated on a Heart-Print Jacket By Amy Duong | Published 2018-04-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/heartprint-jacket References: [hypebeast](https://hypebeast.com/2018/4/goodhood-universal-works-windcheater-jacket) & [goodhoodstore](https://goodhoodstore.com/mens) London-based retailer Goodhood continues to celebrate its 10th anniversary by collaborating with British brand [Universal Works](https://www.trendhunter.com/trends/far-from-memphis) on a [heart-print jacket](https://www.trendhunter.com/trends/heart-to-heart). The jacket is perfect for the [Spring/Summer 2018 season](https://www.trendhunter.com/trends/british-watersports-collegiate-prep) as the warm weather is upon us. The latest celebratory drop is a new iteration of the iconic Windcheater Jacket by Universal Works -- a silhouette that has made an appearance numerous times over the years. Goodhood reworked the signature pieces with an all-over print of red hearts. The new collaborative jacket has a canvas of an off-white color to contrast the bright red prints. Some additional details include the full-length zipper closure, two pockets crafted from welt, hem and adjustable cuffs with buttons. The jacket is now available for purchase online at Goodhood for approximately $160. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 6% | Activity: 24% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Why This Trend Is Growing - **Printed Jackets for Spring/summer 2018:** Opportunity for fashion brands to collaborate and create unique, eye-catching jackets for the upcoming season. - **Celebrity Collaborations in Fashion:** Opportunity to partner with popular celebrities and influencers to create fashion collections and attract a wider audience. - **Personalized Clothing Signatures:** Opportunity to redefine classic clothing silhouettes by adding personalized and recognizable motifs. ### Industries Being Reshaped - **Fashion Retail:** Opportunity to collaborate and innovate on clothing designs to attract more customers. - **E-commerce:** Opportunity to make profitable sales through digital platforms. - **Fashion Design & Manufacturing:** Opportunity to address consumer trends and preferences by producing unique printed jackets and personalized clothing collections. ## Related on Trend Hunter - [Collaborative Special Edition Jackets](https://www.trendhunter.com/trends/fred-perry-and-beams.md) - [Heart Motif Collaborative Footwear](https://www.trendhunter.com/trends/golf-wang-and-clarks.md) - [Fashion-Forward Insulated Jackets](https://www.trendhunter.com/trends/moncler-and-jw-anderson.md) - [Modular Magnetic Jackets](https://www.trendhunter.com/trends/moncler-x-lovefrom.md) - [Militant Springtime Jacket Designs](https://www.trendhunter.com/trends/relwen-sailcloth-tanker-jacket.md) - [Jacket-Honoring Anniversary Books](https://www.trendhunter.com/trends/g9-anniversary.md) - [Playful Street Collaborations](https://www.trendhunter.com/trends/heart-to-heart.md) - [Reimagined Harrington Jackets](https://www.trendhunter.com/trends/g9.md) - [Valentine's-Ready Spring Capsules](https://www.trendhunter.com/trends/uniqlo-5.md)