# Affordable Holiday Decor Lines The 'Hearth & Hand with Magnolia' is New at Target By Joey Haar | Published 2017-12-26 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/hearth-hand-with-magnolia References: [apartmenttherapy](https://www.apartmenttherapy.com/chip-joanna-gaines-hearth-hand-magnolia-target-new-early-spring-december-2017-254356) & [target](https://www.target.com/bp/) The holidays are a time for hosting the family at home, and the new '[Hearth & Hand](https://www.trendhunter.com/trends/hearth-and-hand) with [Magnolia](https://www.trendhunter.com/trends/digital-family-calendar)' collection from [Target](https://www.trendhunter.com/trends/target-holiday-products) is designed to help consumers create a stunning home for the family to luxuriate in. Designed by well-known studio and previous Target collaborator Chip & Joanna Gaines, the new releases in the collection are geared toward the coming spring thaw, with a cozy aura permeating every piece in the collection. The Hearth & Hand Magnolia collection features 140 new pieces for the spring addition, most of which retail for less than $40. It also includes some new categories beyond what was available within the fall and winter collections alone, including lighting and home office products like paper clips and a document box. Some of the favorites from the collection are the triangle dinner bell and the brass thermostat. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 39% | Activity: 10% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Affordable Holiday Decor:** Companies can create affordable holiday decor lines to meet the growing demand from cost-conscious consumers for festive kits that don't break the bank. - **Seasonal Home Collections:** Designers can develop seasonal home collections that reflect the upcoming spring season and offer a sense of coziness for consumers to luxuriate in. - **Expansion of Home Product Lines:** Retailers can take advantage of their brand identity and expand their home product lines beyond traditional holiday assortments by introducing new categories like lighting and home office essentials. ### Industries Being Reshaped - **Retail:** Retailers can capitalize on the demand for affordable holiday decor lines by introducing new home products at lower costs and by designing seasonal collections that offer comfort and convenience. - **Home Decor:** Home decor designers can leverage the shift towards affordable holiday decor lines by creating versatile, timeless pieces that are both cost-effective and stylish. - **E-commerce:** E-commerce companies can seize the opportunity to offer unique and affordable holiday decor collections, specifically tailored to the tastes and preferences of online shoppers. ## Related on Trend Hunter - [Accessible Seasonal Celebration Products](https://www.trendhunter.com/trends/target-holiday-products.md) - [Fall-Tonal Water Tumblers](https://www.trendhunter.com/trends/hearth-and-hand.md) - [Limited-Edition Digital Family Calendars](https://www.trendhunter.com/trends/digital-family-calendar.md) - [Singer Holiday Decor Series](https://www.trendhunter.com/trends/heart-home-holiday.md) - [Private Label Kitchenware Collections](https://www.trendhunter.com/trends/figmint-kitchenware-collection.md) - [Rustic Small Appliance Collections](https://www.trendhunter.com/trends/small-appliance-collection.md) - [Earth-Toned Kitchen Appliances](https://www.trendhunter.com/trends/kitchenaid-heart-hand-with-magnolia.md) - [Mint Private Label Kitchenware](https://www.trendhunter.com/trends/figmint.md) - [Festive Drinkware Collections](https://www.trendhunter.com/trends/stanley-1913-1.md)