# Heartfelt Wedding Surprises Watch This Couple's Epic Wedding Surprise (SPONSORED) By Trend Hunter | Published 2013-10-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/heartfelt-wedding-surprises References: [hondaloves.tumblr](http://hondaloves.tumblr.com/) & [facebook](https://www.facebook.com/Honda) Honda is all about big surprises lately. In their "Start Something Special" program, they aim to excite Honda fans with big, heartwarming experiences. When the couple, Mairead and Kevin, asked a local Honda dealer to loan them three black CR-Vs for the bridal party, Honda had something bigger in mind. Honda surprised a couple on their wedding day with eight CR-Vs chock-full of memories, like the band they heard on their first date, Irish step dancers, and gifts from relatives flown in from Ireland. Follow #StartSomething on Facebook and Twitter to join the conversation, and keep an eye out for more surprises, then visit HondaStories.com for more stories about what Honda means to its fans. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 93% | Activity: 33% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Weddings](https://www.trendhunter.com/weddings) ## Key Themes ### Key Themes Behind This Trend - **Big Surprises:** Disruptive innovation opportunity: Leveraging unexpected and memorable experiences to create a lasting impact on customers. - **Personalized Experiences:** Disruptive innovation opportunity: Tailoring experiences to individual customers' preferences and creating a sense of exclusivity. - **Brand Loyalty:** Disruptive innovation opportunity: Using surprise and delight tactics to foster deep emotional connections and encourage customer loyalty. ### Where This Applies - **Automotive:** Disruptive innovation opportunity: Innovating event marketing in the automotive industry by creating unique and personalized experiences. - **Wedding Services:** Disruptive innovation opportunity: Transforming the wedding industry by offering surprise and personalized services that create unforgettable moments. - **Social Media:** Disruptive innovation opportunity: Utilizing social media platforms to amplify surprises and engage with customers on a deeper level. ## Related on Trend Hunter - [Wedding Crasher Weddings](https://www.trendhunter.com/trends/wedding-crasher-wedding.md) - [Hospital Entertainment Campaigns](https://www.trendhunter.com/trends/project-courage.md) - [Emotional Poeticized Motorsport Campaigns](https://www.trendhunter.com/trends/unstoppable-dreams.md) - [Auto-Centric Short Films](https://www.trendhunter.com/trends/relax-we-care.md) - [Iconically Located Wedding Pop-Ups](https://www.trendhunter.com/trends/times-square-this-valentines.md) - [Mobile Weenie Wedding Chapels](https://www.trendhunter.com/trends/mobile-wedding-chapel.md) - [Automaker-Backed Gaming Events](https://www.trendhunter.com/trends/honda-1.md) - [Pop-Up Outdoor Weddings](https://www.trendhunter.com/trends/chaco-wedding.md) - [Newlywed Pancake Giveaways](https://www.trendhunter.com/trends/wedding-pancakes.md)