# Breakable Chocolate Hearts The Ironic Heartbreaker Chocolate Heart is Designed to Be Smashed By Grace Mahas | Published 2020-02-14 | Special Source: Trend Hunter, https://www.trendhunter.com/trends/heartbreaker-chocolate References: [walmart](https://www.walmart.com/ip/Sam-s-Choice-Heartbreaker/661438282) & [walmart](https://www.walmart.com/ip/Sam-s-Choice-Heartbreaker/661438282) While Valentine's Day is traditionally known as the most romantic day of the year, one company is flipping this concept entirely. The new [Sam's Choice](https://www.trendhunter.com/trends/be-mine-chocostrawberry-sundae) Heartbreaker is a romantic, [heart-shaped chocolate](https://www.trendhunter.com/trends/heartshaped-chocolate-bites) with red and pink sprinkles, however, it features a unique design principle -- it was meant to be smashed. Packaged alongside a wooden gavel, this hilarious Valentine's Day chocolate is perfect for any friend or colleague going through a breakup or even just those needing an outlet for some stress. Once destroyed, this [milk chocolate bark](https://www.trendhunter.com/trends/pickle-milk-chocolate) creates a decadent and delicious snack that's easily shared. Plus, it's unique concept provides a memorable social media moment to share tany heartbreak and frustrations. Image Credit: Walmart ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 88% | Activity: 98% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Special](https://www.trendhunter.com/special) > [Holiday](https://www.trendhunter.com/holiday) ## Key Themes ### Key Themes Behind This Trend - **Edible Destruction:** Disruptive innovation opportunity: Exploiting the desire for unconventional experiences by creating more products that are intentionally meant to be destroyed or broken. - **Stress-relief Treats:** Disruptive innovation opportunity: Developing food products that not only satisfy cravings but also provide a cathartic release for consumers seeking stress relief. - **Shareable Experiences:** Disruptive innovation opportunity: Designing food items that encourage sharing and social interaction, leading to increased engagement and viral marketing potential. ### Where This Applies - **Food and Confectionery:** Disruptive innovation opportunity: Incorporating novel concepts of Edible Destruction and Stress-Relief Treats into the food and confectionery industry to attract a new segment of adventurous and mindful consumers. - **Gift and Novelty:** Disruptive innovation opportunity: Capitalizing on the popularity of unconventional gifts like the Sam's Choice Heartbreaker to cater to the growing demand for unique and memorable gifting experiences. - **Social Media and Marketing:** Disruptive innovation opportunity: Developing strategies to leverage Shareable Experiences in food products to create viral marketing moments, elevating brand visibility and engagement on social media platforms. ## Related on Trend Hunter - [Romantic Specialty Candy Gifts](https://www.trendhunter.com/trends/chocolove-valentines-day.md) - [3D-Printed Valentine's Day Chocolates](https://www.trendhunter.com/trends/valentines-day-bonbons.md) - [Suggestive-Visual Celebratory Chocolates](https://www.trendhunter.com/trends/valentines-day-chocolates-1.md) - [Cherry-Beet Chocolates](https://www.trendhunter.com/trends/beeting-heart.md) - [Edible Chocolate Puzzles](https://www.trendhunter.com/trends/chocolate-puzzles.md) - [Self-Indulgence Treat Boxes](https://www.trendhunter.com/trends/uber-eats-x-love-cocoa-break-up-box.md) - [Romantically Themed Chocolate Products](https://www.trendhunter.com/trends/venchi-valentines-day-collection.md) - [Post-Breakup Cookie Packs](https://www.trendhunter.com/trends/insomnia-cookies-breakup-12pack.md) - [Valentine's Beef Jerky Hearts](https://www.trendhunter.com/trends/meathearts.md)