# Wheelchair-Based Bike Ads The HeartBike Promotes Healthy Living from Becel By Jamie Danielle Munro | Published 2014-05-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/heartbike References: [creativecriminals](http://creativecriminals.com/heart-and-stroke-foundation-canada/heart-bike) & [vimeo](http://vimeo.com/95145550) The HeartBike is a fictional cycle shown in this [short ad for Becel](https://www.trendhunter.com/trends/a-real-boost) to promote the company's upcoming Ride for Heart charity ride. The commercial features a wheelchair at first and a man in his shop, who starts to take the chair apart slowly. After moulding and hammering to adjust the entire shape of the wheelchair, it eventually turns into a bike, which is then road away into the distance. The commercial speaks to the fact that if people do not take care of their health (through activities such as [bike riding weekly](https://www.trendhunter.com/trends/adaptive-bike)), then the chances of suffering from a heart-related illness becomes higher. Hopefully this commercial will inspire people to take care of themselves, and get out and exercise more often than they would. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 13% | Activity: 49% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Fictional Cycle Transformation:** Opportunity for innovative products that transform from one mode of transportation to another. - **Promoting Healthy Living Through Ads:** Opportunity to create impactful advertisements that inspire healthier lifestyles. - **Creating Emotional Connections Through Storytelling:** Opportunity to use storytelling to connect with audiences and motivate positive behavior change. ### Who This Affects Most - **Health and Wellness:** Opportunity for companies to develop products and services that promote healthy living. - **Advertising:** Opportunity for agencies to create impactful ads that inspire positive behavior change. - **Mobility and Transportation:** Opportunity to develop innovative transportation solutions that cater to the needs of different individuals. ## Related on Trend Hunter - [Lightweight Four-Wheeled Bikes](https://www.trendhunter.com/trends/activcycle.md) - [Modular Powered Wheelchair Designs](https://www.trendhunter.com/trends/wheelchair-hand-cycle.md) - [Automotive Brand Exercise Bikes](https://www.trendhunter.com/trends/audi-smart-spinning-bike.md) - [Tread-Wheel Geometric Bicycles](https://www.trendhunter.com/trends/the-q.md) - [Customizable Senior E-Bikes](https://www.trendhunter.com/trends/hase-bikes-trigo-up-e.md) - [Transforming Furniture Bicycles](https://www.trendhunter.com/trends/outlaw-bike.md) - [Seat-Free Spin Bikes](https://www.trendhunter.com/trends/martoni-cardio-speeder.md) - [Agile Four-Wheeled eBikes](https://www.trendhunter.com/trends/bike-car-hybrid.md) - [Comfort-Focused Stationary Bicycle Designs](https://www.trendhunter.com/trends/fit-bike-s.md)