# Heart Rate Sneaker Raffles
Heartbeats 4 Sneakers Prevents Bots from Auto-Purchasing

By Laura McQuarrie | Published 2020-07-03 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/heartbeats-4-sneakers
References: [campaignlive](https://www.campaignlive.co.uk/article/klarna-takes-bots-pulse-check-technology/1688095) & [heartbeats4sneakers](http://www.heartbeats4sneakers.com)

According to Highsnobiety, close to 100% of the traffic to popular releases comes from bots so Highsnobiety teamed up with payment brand Klarna to create Heartbeats 4 Sneakers. The sneaker raffle will give people—and only people—the chance to get their hands on some of the most sought-after styles of the decade and their heart rate is their entry ticket.

Like many apps that are designed to monitor heart rate with just a smartphone's camera and other built-in tools, the raffle will have users place their fingertip over a camera lens. Entrants will also be asked to express their passion for sneakers in emojis, offering a simple and playful way for sneakerheads to express their love of shoes.

Image Credit: Klarna