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# Camera Hoodies
Diana Eng's “Heartbeat Hoodie” Takes Snapshots as Heart Rate Incr

By Rebecca Tascona | Published 2006-01-28 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/heartbeat-hoodie-by-diana-eng
References: [news](http://news.com.com/2300-1008_3-6031047-7.html?tag=ne.gall.pg)

"Heartbeat Hoodie" by Diana Eng incorporates a digital camera that takes photographs as your heart rate increases. It uses a [wireless heart rate monitor](https://www.trendhunter.com/trends/faceheart-cardiomirror) and a basic stamp algorithm. Heartbeat Hoodie is intended as a form of involuntary blogging, says the creator, a recently ousted contestant on the reality TV show "Project Runway." - [CNet](https://www.trendhunter.com/trends/silky-soft-cooling-blanket)

"If you one day find yourself strutting down the street in an inflatable dress or peeking out from beneath a hood embedded with a digital camera, you may have Diana Eng to thank. The 22-year-old designer, recently featured on the popular Bravo reality television show "Project Runway," favors fashion that's influenced by math, science and technology. A geek's geek who discovered the joys of math by second grade, she wants to make the fashion-minded more interested in technology and the fractal-minded more interested in fashion. " - CNet

## Trend Insights (Trend Hunter)

- Score: 6.6/10
- Popularity: 98% | Activity: 93% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health)

## Key Themes

### Why This Trend Is Growing

- **Involuntary Blogging:** The incorporation of a digital camera in clothing items like the Heartbeat Hoodie presents an opportunity for individuals to document their experiences and activities without consciously taking photos.
- **Fashion-tech Integration:** Diana Eng's use of technology in fashion demonstrates the potential for integrating technology seamlessly into clothing, creating new opportunities for wearable tech advancements.
- **Mathematics-inspired Fashion:** Diana Eng's focus on math, science, and technology in fashion suggests the potential for innovative designs that bridge the gap between fashion and STEM disciplines.

### Industries Being Reshaped

- **Wearable Technology:** The integration of digital cameras and heart rate monitors into clothing items opens up disruptive innovation opportunities in the wearable technology industry, such as creating garments with advanced tracking capabilities.
- **Fashion Design:** The incorporation of technology in fashion design presents an opportunity for designers to create interactive and functional clothing items that cater to the modern consumer's desire for both style and utility.
- **Photography:** The development of clothing items with built-in cameras provides opportunities for the photography industry to explore new perspectives and methods of capturing images, such as from a first-person point of view.

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