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# Bakeable Heart-Shaped Pizzas
The 'HeartBaker Pizza' from Papa Murphy's Celebrates Valentine's Day

By Katherine Pendrill | Published 2016-02-11 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/heartbaker-pizza
References: [brandeating](http://www.brandeating.com/2016/02/papa-murphys-heartbaker-pizza-is-back-through-february-14-2016.html) & [papamurphys](http://www.papamurphys.ca/eclub/)

The 'HeartBaker Pizza' from Papa Murphy's is returning for another Valentine's Day season. While there are a number of restaurants offering [heart-shaped pizzas](https://www.trendhunter.com/trends/the-shape-of-my-heartshaped-pizza) this year, all of these chains serve ready-to-eat products. This [bakeable dish](https://www.trendhunter.com/trends/papa-murphys-take-n-bake-pizza) gives consumers the added satisfaction of cooking their very own heart-shaped dish this Valentine's Day.

The HeartBaker pizza from Papa Murphy's is a heart-shaped pizza made from scratch-made dough topped with red sauce, whole milk mozzarella and pepperoni. While the dish comes with all the toppings in place, consumers will need to bake the pizza at home before enjoying. This gives consumers the opportunity to add extra toppings and bake the pizza to their preferred consistency.

The bakeable Valentine's Day pizza serves as a different take on [seasonal fare](https://www.trendhunter.com/trends/stoners-pizza-joint).

## Trend Insights (Trend Hunter)

- Score: 3.4/10
- Popularity: 59% | Activity: 34% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [DIY](https://www.trendhunter.com/diy)

## Key Themes

### Why This Trend Is Growing

- **DIY Food:** The trend of bakeable HeartBaker pizzas allows consumers to have a hands-on experience in cooking their own dish.
- **Customizable Dining:** Consumers can add their own toppings and bake the pizza to their desired consistency, reflecting the trend of personalized dining experiences.
- **Holiday-themed Food:** Heart-shaped pizzas for Valentine's Day offer a unique and festive twist on traditional seasonal fare.

### Industries Being Reshaped

- **QSR (quick Service Restaurants):** QSRs can capitalize on the trend of bakeable pizzas by offering customizable bake-at-home options in their menus.
- **Home Cooking Products:** Companies in the home cooking products industry can market tools and accessories specifically designed for baking heart-shaped pizzas at home.
- **Specialty Food Retail:** Specialty food retailers can seize the opportunity to offer pre-packaged DIY heart-shaped pizza kits, appealing to consumers looking for unique holiday-themed dining experiences.

## Related on Trend Hunter

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