# Alkaline Rain Water Beverages Heart Water Still Boasts Sustainable Aluminum Flask Packaging By Jana Pijak | Published 2021-02-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/heart-water References: [drinkheartwater](https://www.drinkheartwater.com/product/heart-water-still/) Heart Water Still is an alkaline rain water beverage that is bottled in the brand's "[100% sustainable and reusable aluminum flasks](https://www.trendhunter.com/trends/b-water-beverage)" with "23% of profits going to the [Heart Water Foundation](https://www.trendhunter.com/trends/myfitstrip)" that supports children in need. Heart Water is an artisan brand that also offers a Still & Pink Himalayan flavor, infused with pink Himalayan minerals. The flavor is also a great source of [nourishing electrolytes and antioxidants](https://www.trendhunter.com/trends/instant-hydration). Embracing sustainable practices, the brand creates its bottled products by capturing and collecting only the purest rainwater. It then protects the captured water source from contaminants and clarifies it without using harmful chemicals. Next, the clarified water is prepared to meet state and federal drinking water standards and is preserved until it is ready to be bottled. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 48% | Activity: 71% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Artisan Rain Water Beverages:** A trend of artisan rainwater beverages creates opportunities for sustainable and unique product offerings. - **Sustainable Packaging:** A trend of sustainable packaging, such as Heart Water's reusable aluminum flask, presents opportunities for innovative and eco-friendly product design. - **Socially Responsible Brands:** The trend of socially responsible brands, like Heart Water, creates opportunities for businesses to give back to their community and make a positive impact while still turning a profit. ### Who This Affects Most - **Beverage Industry:** The beverage industry can capitalize on the trend of sustainable and eco-friendly product offerings, such as the use of rainwater in product formulation and reusable packaging options. - **Packaging Industry:** The packaging industry can capitalize on the trend of sustainability by developing innovative and reusable packaging options that align with consumer demand for eco-friendly products. - **Non-profit Organizations:** Non-profit organizations can collaborate with socially responsible brands to promote causes and support initiatives that benefit communities and raise awareness for important issues. ## Related on Trend Hunter - [Vitamin-Infused Alkaline Waters](https://www.trendhunter.com/trends/aqua-nobel.md) - [Ionized Alkaline Waters](https://www.trendhunter.com/trends/ionized-alkaline.md) - [Hydrogen-Infused Sparkling Waters](https://www.trendhunter.com/trends/hydrogeninfused-sparkling-water.md) - [Sustainable Natural Spring Waters](https://www.trendhunter.com/trends/fathers-deer.md) - [Mental Wellness-Supporting Water Brands](https://www.trendhunter.com/trends/functional-water.md) - [Health-Conscious Sparkling Beverages](https://www.trendhunter.com/trends/cloud-water-1.md) - [Premium Alkaline Water Bottles](https://www.trendhunter.com/trends/eternal-water.md) - [Artful Alkaline Waters](https://www.trendhunter.com/trends/bored-thirsty.md) - [Double-Filtered Drinking Water](https://www.trendhunter.com/trends/floewater.md)